About me

I’m Siobhan, a copywriter, content writer and brand strategist who crafts copy with soul. Words that persuade, excite and ooze feeling - for bold brands with big ambitions. I have written for global media organisations, creative agencies, female-founded start-ups, and independent businesses. Spanning the health and wellness industry, femtech spaces, the film world, the culinary scene, and more. I was the copywriter for Your Juno’s award-winning app that’s helped thousands of women and non-binary people transform their financial wellbeing. Creating work that empowers others is my mission. Three things: 1) I'm a South Londoner living in Bristol 2) My background is in journalism and marketing 3) When I'm not writing, I enjoy DJing, gardening and watching films See more: siobhanlawless.com Let's talk: siobhansaralawless@gmail.com

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Projects

• Carra: Landing Page Rebrand - Website CopyCarra is a black-owned and female-led hair care company on a mission to simplify textured hair care and spread joy to people with textured hair globally. I worked on a verbal rebrand for their new website landing page. To get started, I deep-dived into Carra's marketing insights and began developing a brand strategy to clarify their market positioning, USP and tone of voice. This work was carried out to ensure Carra's messaging would truly resonate with their audience. Carra's verbal strategy
• Rhombus Studio: Sarah Wilsher RebrandWorked with Rhombus Studio on a rebrand for mid-life coach Sarah Wilsher. I created a new verbal identity for Sarah that was full of warmth and optimism.
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  Your Juno AppThe Voice of Juno- copywriter for Your Juno's award-winning financial education app
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  BFI'Pariah at 10' film panellist for BFI's annual 'Woman with a Woman Camera Summit' exploring film, television and feminism.
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  GuardianA film feature I wrote for The Guardian about Bong Joon'ho's Oscar-winning Parasite, this feature was the first in a series of unusual takes on the film 'Common scents: how Parasite puts smell at the height of class war': https://www.theguardian.com/film/2020/feb/13/parasite-smell-bong-joon-ho
• Refinery29Lifestyle & mental health features I have written for Refinery29, a multinational digital media platform focused on empowering young women https://www.refinery29.com/en-gb/author/siobhanlawless

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Work history

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Freelance WriterSiobhan Lawless
May 2017London, United KingdomFreelance
I have been a freelance writer for over seven years. I thrive on the challenges, curveballs and excitement this brings. (Getting to do what I love the most is pretty cool.) To see more of the good stuff, head over to my website: siobhanlawless.com Services: Website copy | Tone of voice | Brand messaging | Ad taglines | Verbal strategy | Content marketing | Social copy | App content | Video scripts | Blog posts | SEO writing
Editorial AssistantASOS
Nov 2016 - Apr 2017London, United KingdomFreelance
Copywriting and feature writing for ASOS Magazine's 'Knowledge Is Power' & 'Come Together' issues

Skills

• Copywriting
• Content Writing
• Ad Copywriting
• Branded Content
• Brand Strategist
• B2C Copywriting
• Creative Copywriting
• Website Copywriting
• Brand Messaging
• Content Marketing

Education

English Classical LiteratureUniversity of Leeds
Aug 2011 - Jun 2014Leeds, United Kingdom