About me

My background is in ad agencies. I now apply that ‘big brand’ experience to the reality of new and emerging brands looking to launch, or those in flux ready to re-fresh. Purpose-led, impact-driven, not-for-profit, or businesses driving the sustainability agenda are my bag.

PostsProjectsExperienceTeam

Projects

• Southill Community Energy - Community Engagement CampaignChallenge: Southill Solar, one of the UK’s last solar farms to launch before the feed-in tariff was removed, had a clear purpose to deliver community-owned energy, however, they needed help. With dwindling investment, they had just four weeks to raise £1,000,000 in the Southill Community Energy share offer. They needed to reach and persuade investors. And fast. What we did: Working closely with the team of directors we firstly developed a marketing plan with objectives of raising awareness of
• Top HerdPositioning and content refresh

Projects credited in

• SAVING THE WORLD FROM MEDIOCRE COFFEEHow Costa became the nation's favourite coffee shop SALES UP 25% TO £786M LIKE-FOR-LIKE SALES UP 6% NOW BRITAIN’S BEST-SELLING COFFEE - OVERTAKING STARBUCKS THE CHALLENGE Create preference in a market dominated by convenience. THE SOLUTION Reveal that not all coffees are created equal. DIGITAL The Costa app allows fans to record and upload themselves singing along to the Kiss track from the TV campaign, with winning performances featuring in a later TV ad. The app, available via the Costa Facebook page, or through the App Store on iTunes, means fans and baristas can join in and share with their friends. IN-STORE The 'Saving the World from Mediocre Coffee' campaign ran across all of Costa's coffee shops using instore media DIGITAL ADVERTISING The 'Button Pushers' digital campaign compared Costa’s service with its competitors’, how great coffee isn’t the result of a till operator pressing a button on a machine, but crafted with care by trained baristas. PRINT ADVERTISING Our '7 Out of 10 Coffee Lovers Prefer Costa' outdoor and print campaign, based on taste-test results, gave Costa the credibility to convince coffee drinkers to think differently about where they buy their coffee.

Work history

Account DirectorKarmarama
May 2007 - Aug 2010London, United KingdomFull Time
Costa Coffee - Saving the World From Mediocre Coffee, 7/10 Campaign, Flat White Launch Unilever - Colman's Mustard press, Unilever Packet Sauces TV Clas Ohlson - National launch store rollout campaigns Comedy Central - UK channel launch
Account ManagerJWT
Mar 2003 - Mar 2007United KingdomFull Time