How Costa became the nation's favourite coffee shop
SALES UP 25% TO £786M
LIKE-FOR-LIKE SALES UP 6%
NOW BRITAIN’S BEST-SELLING COFFEE - OVERTAKING STARBUCKS
THE CHALLENGE
Create preference in a market dominated by convenience.
THE SOLUTION
Reveal that not all coffees are created equal.
DIGITAL
The Costa app allows fans to record and upload themselves singing along to the Kiss track from the TV campaign, with winning performances featuring in a later TV ad. The app, available via the Costa Facebook page, or through the App Store on iTunes, means fans and baristas can join in and share with their friends.
IN-STORE
The 'Saving the World from Mediocre Coffee' campaign ran across all of Costa's coffee shops using instore media
DIGITAL ADVERTISING
The 'Button Pushers' digital campaign compared Costa’s service with its competitors’, how great coffee isn’t the result of a till operator pressing a button on a machine, but crafted with care by trained baristas.
PRINT ADVERTISING
Our '7 Out of 10 Coffee Lovers Prefer Costa' outdoor and print campaign, based on taste-test results, gave Costa the credibility to convince coffee drinkers to think differently about where they buy their coffee.