Paddy Paddison

Paddy Paddison

CreativeLondon, United Kingdom
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Connections
Pip Jamieson
Brendan McKnight
Laura Jordan Bambach
Paddy Paddison

Paddy Paddison

CreativeLondon, United Kingdom
About me
Hello, I'm Paddy Paddison. My pronouns are they/them. ​ I'm an integrated creative based in London. I've worked at a bunch of agencies including CP&B, NOW, Karmarama & The Monkeys Sydney. I'm currently making things at TBWA/LDN. ​ I'm an advocate for diversity and inclusion and have founded LGBTQ+ networks, organised numerous events and implemented inclusive policy changes for agencies. I always strive to reflect this advocacy in my creative work. ​ If you'd like to know any more, get in touch! www.paddypaddison.com
Projects
  • The Guardian - Space For The Weekend
    The Guardian - Space For The WeekendA continuation of the Guardian 'Space For' campaign to promote the excellent range of inserts included in the Guardian and Observer weekend packages. Once again, voiced by Maxine Peake, the film suggests spaces you can create in your weekend based around topics covered in the paper's weekend journalism.
  • The Guardian - Space For
    The Guardian - Space ForWe created a through-the-line campaign with multiple aims. To launch the new tabloid paper size and design, to position the Guardian's new style of journalism and to drive support from the readers. The campaign, voiced by Maxine Peake, uses the new Guardian tabloid shape to create a space for the changes we would like to see in the world.
  • Ikea - The Last Straw
    Ikea - The Last StrawTo mark the beginning of Ikea's global commitment to remove all single-use plastic products from its range globally by 2020, we turned the last ever plastic straw to be sold or served in any UK store into a permanent artefact. The Last Straw installation was unveiled at the Design Museum in London.
  • Women's Equality Party Election Campaign
    Women's Equality Party Election CampaignThe Women's Equality Party were running for seats in 9 constituencies across Britain during the 2017 General Election. We created billboards for them which ran across these constituencies. Because they wanted bigger political parties to adopt their policies, we also created the 'Nickable Policies' campaign on social media, encouraging other parties to steal them.
  • Butt Plugs
    Butt PlugsProbably the most committed we've ever been to a joke. Fits all standard bathroom European sink sizes. Helping you block your pipes. Available to order via email buttplug@gmail.com or through instagram @butt.plug.official
  • Pridearama LGBTQ+ Network
    Pridearama LGBTQ+ NetworkWe founded Karmarama's LGBTQ+ network, Pridearama with the aim to make it the most progressively inclusive agency for people of all genders and sexualities.
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Projects credited in
  • #QueeronDepop
    #QueeronDepopClient: Depop Service: 360 Campaign Date: February 2021
  • THE GUARDIAN REBRAND
    THE GUARDIAN REBRANDThe Guardian is no stranger to shaking things up and making radical changes to stay ahead of the crowd. David Hillman’s 1988 redesign was groundbreaking, and changed the look of the paper forever. In 2005 it transitioned from broadsheet to a Berliner format, making it unique in the UK market. And in 2018, the newspaper was printed in a tabloid format for the first time. The redesign set alight both mainstream and design-specific press, and was introduced across print, mobile, apps and desktop wi
  • Can brands trans*form?
    Can brands trans*form?Trans and non-binary representation in advertising
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Work history
    TBWA\London logo
    TBWA\London logo
    CreativeTBWA\London
    London, United KingdomFull Time
    Mini Cheddars, McVitie's, Harvey Nichols Pitch win - IATA
    Karmarama logo
    Karmarama logo
    CreativeKarmarama
    London, United KingdomFull Time
    The Guardian, Honda, Ikea, Plusnet, Spotify, Confused.com & Clydesdale Bank. Pitch win - Babylon Health
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Skills
  • Advertising
  • Copywriting
  • Ad Copywriting
  • Digital Design
  • Creative Direction
Education
    T
    T
    Creative Advertising BA HonsThe University of Lincoln
     - Lincoln, United Kingdom
Awards
    C
    C
    Runner Up - PrintCannes Young Lions
    Runner up in the print category for youth homelessness charity, DePaul.
    Cannes Lions logo
    Cannes Lions logo
    ShortlistCannes Lions
    Shortlisted for The Guardian, Space For.