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Ikea - The Last Straw

  • Paddy Paddison
  • Sam Kirby
  • Connor Pearce

To mark the beginning of Ikea's global commitment to remove all single-use plastic products from its range globally by 2020, we turned the last ever plastic straw to be sold or served in any UK store into a permanent artefact. The Last Straw installation was unveiled at the Design Museum in London.

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Project Tags

  • #environment
  • #plasticwaste
  • #plasticintheocean

Companies

  • Karmarama logo

    Karmarama

    • Marketing & PR
  • IKEA UK logo

    IKEA UK

    • Interior Design

Skills

  • Advertising
  • Copywriting
  • Ad Copywriting
  • Art Direction
  • Directing

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