Ikea - The Last Straw

  • Paddy Paddison
  • Sam Kirby
  • Connor Pearce

To mark the beginning of Ikea's global commitment to remove all single-use plastic products from its range globally by 2020, we turned the last ever plastic straw to be sold or served in any UK store into a permanent artefact. The Last Straw installation was unveiled at the Design Museum in London.

Project Tags

Companies

  • Karmarama logo

    Karmarama

    • Marketing & PR
  • IKEA UK logo

    IKEA UK

    • Interior Design

Skills

Paddy Paddison
Senior Creative
Sam Kirby
Producer
Connor Pearce
Writer and Filmmaker