About me

I’m a multidisciplinary Art Director/Designer currently based in London, UK. I have also lived and worked in Mumbai + New York. My design style - sophisticated simplicity, thoughtful details and a dash of humor, incorporates my global experience. I have spent my creative career working in PR, Beauty, Fashion and Media agencies. I am passionate about what I do and I am proud of my journey that got me here.

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Projects

• 2

  KedsBespoke lookbook created for keds spring collection
• Paw Me UpA custom logo designed for a social app to help connect dog owners together in their local area, allowing people to find new friends, organise doggy play dates and even ask for tips and advice on how to look after their dog. The client’s main request was to include a heart in the logo.
• TripnaryA revolutionary new travel planning/ organiser app to discover your next vacation. See where you can go and for how much. Be the first to know. Save places and get notified when prices drop.
• London Coffee ShopIdentity developed for a blogger and founder of London Coffee Shops. LCS reaches over a million Londoner ’s every week and has attracted a troupe of 193K Instagram followers on the best places to have coffee.
• Yves Saint LaurentBespoke creative for Yves Saint Lauren for the launch of their new foundation
• Shuffle PadLondon’s first door-to-door marketplace for furniture lovers to buy & sell their gently-used furniture. Business cards and promotional postcards created for the launch of the brand.

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Work history

Global Design DirectorWavemaker
Mar 2020London, United KingdomFull Time
As Global Design Director for Global Growth and Marketing at Wavemaker, I create award and pitch-winning work for clients around the world. I am responsible for empowering a team of global Designers to create their best work and together, we create innovative storytelling solutions. In addition to new business, I lead and champion all aspects of the Wavemaker brand, creating consistency in digital, print, and beyond for Wavemaker worldwide.
Senior DesignerMediaCom
Oct 2017London, United KingdomFull Time
Clients Served: MediaCom, adidas, LEGO, PSA, Richmeont (Cartier, Chloe, IWC, Montblanc, VCA, Piaget) Gucci, FCA, Uber, H&M, IKEA, Hilton, Mars and GSK. Responsibilities: • Conceptualise, design and produce creative output across the agency, acting as both brand guardian and Art Director on creative projects. • Head a team of 5 people leading design efforts, working closely with the new business and marketing teams across MediaCom worldwide. • Creative projects can range from marketing collateral to branding, and from pitch materials to HTML mailers. • Enjoy finding effective creative solutions to complex design problems, appreciating the importance of idea, content as well as style • Lead design projects from brief to conception, working directly with stakeholders and department heads across the entire business globally. • Created and developed various microsites applying UX/UI for a better consumer experience for our clients as well as monthly CRM emails. • Ability to manage and prioritise a complex and varied workload.

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Skills

• Digital/ Print
• Art Direction
• Project Management
• Leadership
• Creative Leadership
• Photography
• Gif Animation

Education

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Communication DesignPratt Institute
Sep 2004 - Dec 2006New York, United States
Master of Science in Communication Design

Awards

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MYWW UK In-House Design AwardsMYWW™
Winner of MYWW In-House Design Awards on Impact on overall business