Hello, my name is Sofia Ayuso. I'm a visual designer slash illustrator based in Lisbon, Portugal. Over the years I’ve developed my own style and created a sort of proprietary feel to the things I do. I definitely love working with thick lines, digital illustration that has a naive or whimsy touch to it, bright and pastel colours (as cliché as it might be, I have a thing for Millennial Pink) and, most of all, I like to blur the line between expressive and minimalist.
Projects
- Sideline PortraitsLA based company Betty Labs released a new product: Sideline. It’s a live mobile game that gives sports viewers the opportunity to win money while watching sports by making predictions about what will happen next. I was commissioned to create a series of portraits of NFL & NBA players.
- Wingman: Quem é quem?From 2014 to 2018 I worked on a social media project at Wingman focused on its own employees. It’s not uncommon for companies to introduce their members on social media using a somewhat relaxed photo accompanied by a few words. So Wingman decided to do something a little bit more fun inspired by the popular 90’s board game “Guess Who”. We developed a weekly publication called Quem é Quem (“Guess Who” translated in Portuguese). The copywriting team wrote very witty descriptions of the person’s qu
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Work history
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Visual DesignerWith Company
Lisbon, PortugalFreelance
Strategic Design Consultancy.
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IllustratorBetty Labs
- Los Angeles, United StatesFreelance
Portrait illustrations of NBA/NFL players for Sideline app.
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Skills
- Visual Arts
- Art Direction
- Design
- Illustrator
- Photoshop
- Brand Design
- Tattoo Design
- Icon Design