About me

I am a creative brand marketer, content director and leader. I have deep expertise in content development, audience insight, communications, digital media, partnerships and production. I have held Director level roles in both agency and client settings - and led the marketing and creative functions in organisations in the media, digital and charity sectors. I enjoy using creativity to solve business challenges, particularly those that seek to disrupt the status quo, reach underserved audiences and make a positive impact in culture. I love building cross-functional collaborations and influencing all levels and aspects of an organisation from product development to digital to fundraising.

PostsProjectsExperienceTeam

Projects

• 9

  Girl Effect BrandIn 2015, Girl Effect became an independent organisation to create big local brands that use video, radio, drama and music to change social norms so that, for the first time, girls could get the education, healthcare and opportunities they deserve. We developed a new creative identify and culture manifesto to enable change in the organisation and signal change to the world.
• Real girls, real lives, connected: A global study on girls’ mobile usage.Real girls, real lives, connected is a global study from Girl Effect and Vodafone Foundation on girls’ access and usage of mobile, told through 3,000 voices. See more: https://girlsandmobile.org #girlsandmobile
• The impact of Yegna - Documentary shortsA series of documentary shorts to show the impact Yegna is making on real girls lives in Ethiopia. Here are the stories of Medeset and Alemtsehay, inspirational Ethiopian girsl whose life and family have been impacted by Girl Effect's youth brand, Yegna. See how Yegna can drive change within the family, impacting both boys and girls, challenging gender stereotypes, and reaching whole communities.

Work history

Head of Integrated Marketing and InsightV&A
Aug 2019London, United KingdomFull Time
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Marketing and Communications DirectorGirl Effect
Sep 2015 - May 2019London, United KingdomFull Time
As Director, Marketing and Communications my remit is to build the ethos, profile and influence of the Girl Effect parent brand - targeting an international audience of philanthropists, development and corporate partners and influencers. My team is responsible for all external facing global marketing communications strategy and activity including PR and thought-leadership, digital and social, creative production, events and collateral, with central oversight of a network of country offices across Africa and India. We drive and attract new partnership and fundraising opportunities for Girl Effect through our combined marketing and communications capabilities.

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Skills

• Content Development
• Content Strategy
• Brand Development
• Brand Activation
• Marketing
• Communications
• Creative Production
• Culture Change
• Campaigns
• Leadership

Education

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Postgraduate Diploma in MarketingCIM
Jan 2005 - Jun 2006London, United Kingdom
BA - First Class Honours, Social and Political ScienceUniversity of Cambridge
Sep 1994 - Jul 1997Cambridge, United Kingdom

Awards

Webby Award - girleffect.orgThe Webby Awards
Webby Award - girleffect.orgThe Webby Awards

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