A design-obsessed professional with a decade of experience accelerating brand growth and managing all operational marketing.
Strong creative vision and ability to translate business objectives into clear and concise strategies while influencing key stakeholders (including C-suite decision-makers) to secure buy-in to recommendations. Worked with a diverse group of brands, external agencies and in-house teams on developing content-led 360° campaigns.
Excels at developing engaging visual identities; possesses a proven track record of success activating and managing multiple brands, growing social media accounts, launching products, creating content and increasing MQLs, SQLs and revenue.
With innovative thinking, curiosity and collaboration - demonstrated experience leading, inspiring, and mentoring cross-functional and matrix-managed teams.
Projects
- CRI Group: New brand strategy, visual identity & creative marketing plan for a 30 year old companyCorporate Research and Investigations (CRI) Group is a global provider of investigative research, background screening and business due diligence services. As one of the most respected names in global risk management, CRI Group protects the business interests of organisations worldwide. Role: brand identity | brand implementation | brand positioning | brand strategy | marketing | tone of voice
- Voltimum Brand Rules BookVoltimum is THE digital media business and sales enabler for the electrical industry. Drawing on our extensive understanding of the marketplace, we facilitate the voice of the industry and provide the leading electrical manufacturers with the opportunity to utilise the most efficient and effective global communication platform within the sector to generate awareness of their company and products. The manufacturers that we work with are our partners and our mission is to assist them in project
- ECAtoday MagazineECAtoday is the official magazine of ECA (Electrical Contractors' Association) and reaches nearly 100K readers within the electrotechnical and engineering services industry. It is read by key audiences, which include large and SME contractors, consultants, specifiers, engineers and electricians, along with other policy and decision-makers. Role: Rebranding | Client Pitching | Creative Direction | Publication Management | Marketing Campaigns
- Clean Heart Services - Brand IdentityA little company with a big heart... introducing Clean Heart Services, a well-established cleaning company operating in Greater London. Clean Heart Services have been successfully growing their clients list for 17 years as specialists in office and commercial cleaning. Role: Brand Identity
Work history
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Head of Marketing & CommunicationsSea Cadets
London, United KingdomFreelance
Leading efforts to promote the organisation's mission of empowering young people through nautical training and leadership development. This involves overseeing brand promotion, PR activities, collaboration with stakeholders and facilitating fundraising initiatives to support our programs.
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Brand & Marketing ConsultantSelf Employed
London, United KingdomFreelance
Provided strategic brand & marketing expertise through freelance consultancy, delivering tailored solutions & creative insights to independent new businesses & established companies looking to scale up.
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Skills
- SEO
- Content Marketing
- Creative Direction
- Brand Management
- Marketing
- Adobe Create Suite
- Strategy
- Product Marketing
- Digital Marketing
- Brand Activation
Education
Master’s Degree in International BusinessLondon South Bank University
- London, United Kingdom
BA in Marketing & ManagementLondon South Bank University
- London, United Kingdom
Awards
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Best Trade Association Forum Magazine of the Year Award- shortlistedTrade Association Forum
Trade Association Forum’s TA Best Practice Awards is an annual event formally supported by the Department for Business, Energy and Industrial Strategy that recognises, rewards and promotes best practice amongst Trade Associations in the UK.
This prestigious award ceremony is eagerly anticipated by Trade Association Forum Members as a chance to showcase their hard work and achievements during the last 12 to 18 months.T
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Best Association Magazine Award (circulation 10,000 - 32,000) - shortlistedThe Association Excellence
The Association Excellence Awards have been run annually since 2014 and were founded to recognise the essential work that associations, trade bodies, unions and professional organisations conduct on behalf of their members.
Attended by over 300 association executives each year, the Association Excellence Awards are a trusted and reputable fixture in the calendar.