About me

As a dynamic marketing expert with a self-improvement addiction, I've led 360° strategies from inception to completion. I've successfully managed multiple products and brands, elevating brand visibility and engaging diverse audiences. Born with natural creative thinking, breathing new life into brands is not just a skill but a passion. I've helped revitalise and invigorate brands, giving them a renewed sense of purpose and relevance in the market with beautiful marketing. My proven proficiency in revenue generation tactics has consistently fuelled organisational growth. My history of delivering results in diverse industries, including agency, showcases my adaptability, making me a versatile asset to any organisation.

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Projects

• Fuss & Fig: Where culinary artistry meets creativity & every bite tells a story!Founded over a cup of fresh mint and lemon tea by two visionary women, their journey began with a simple yet profound passion for bringing people together through the delight of exquisite food.  Based in West London, Fuss & Fig specialises in crafting ready-to-display food platters, captivating tablescapes and delectable canapés, each meticulously curated to elevate any occasion to extraordinary heights. brand identity | packaging development | marketing assets
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  ABAC Group: the right mix of fun & clever go-to-market strategyAnti-Bribery Anti-Corruption (ABAC™) Center of Excellence is an independent certification body that provides education and certification services for individuals and organisations on a wide range of disciplines and ISO standards. brand strategy | brand identity | brand implementation | marketing campaigns | sales collateral | product marketing | website development | SEO | social media marketing | content development | demand & lead gen
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  CRI Group: New brand strategy, visual identity & creative marketing plan for a 30 year old companybrand identity | brand implementation | brand positioning | brand strategy | marketing | tone of voice Corporate Research and Investigations (CRI) Group is a global provider of investigative research, background screening and business due diligence services. As one of the most respected names in global risk management, CRI Group protects the business interests of organisations worldwide.
• ECA (Electrical Contractors' Association) Brand BookECA is the UK's leading trade association representing and supporting the interests of electrotechnical and building engineering services contractors. When it comes to building a memorable brand, it's all about consistency!
• Voltimum Brand Rules BookVoltimum is THE digital media business and sales enabler for the electrical industry. Drawing on our extensive understanding of the marketplace, we facilitate the voice of the industry and provide the leading electrical manufacturers with the opportunity to utilise the most efficient and effective global communication platform within the sector to generate awareness of their company and products. The manufacturers that we work with are our partners and our mission is to assist them in project
• ECAtoday MagazineECAtoday is the official magazine of ECA (Electrical Contractors Association) and reaches nearly 100K readers within the electrotechnical and engineering services industry. It is read by key audiences, including large and SME contractors, consultants, specifiers, engineers and electricians, and other policy and decision-makers. Role: Creative Direction | Client Pitching | Rebranding | Publication Management | Marketing Campaigns | Advertising

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Work history

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Brand & Marketing ConsultantSelf Employed
Dec 2022London, United KingdomFreelance
Provided strategic brand & marketing expertise through freelance consultancy, delivering tailored solutions & creative insights to independent new businesses & established companies looking to scale up.
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Chief Marketing OfficerCRI Group
Jun 2021 - Nov 2022London, United KingdomFull Time
Spearheaded & supervised brand consistency across 7 key markets, 16 core products/services & 5 brands (including sister brand ABAC® Group) to ensure consumer touchpoints alignment with overall brand strategy; increased brand reach an avrg of 144.25% YoY; Reporting directly to the CEO with accountability for growth strategies, corporate messaging, partnership development & sales strategies support (currently helping deliver £660K); Headed communication planning: monitored & disseminate industry trends to help inform campaign (organic) direction, increasing the number of MQLs &/or SQLs by 206.9% in 2021 & by 12.75% in 2022 (AON), delivering 61.02% of ABAC® total revenue in 2022 (AON); Aligned cross-functional matrix-managed team in the development, launch & roll-out of 5 new products in 5 months (2021); Optimised ABAC® end-user experience; increasing landing page conversion by 18% in 2021 & 63% in 2022 (AON); Pioneered a new event merchandising strategy to differentiate the brand from our competitors that increased footfall by 30% (2022); Directed social media strategies that boosted our followership by 8.63% in 2021 & 7.36% in 2022 (AON); grew our LinkedIn audience by 15.34% in 2021 & 12.17% in 2022 (AON); increasing social shares by 178.26% in 2021 & 541.17% in 2022 (AON); Expedited 3 webinars in 3 months, driving brand awareness & generating 400+ SQLs; & educating 1000+ individuals (2021); Directed SEO strategy that improved CRI® organic traffic by 44.04% in 2021 & 11.24% in 2022 (AON); & ABAC® organic traffic by 114.54% in 2021 & 39.42% in 2022 (AON), worth an avrg of £5K (based on the cost of getting the same traffic through Google Ads); improving web rankings from pages #4-10 to #1-3 for 42 major keywords (no agency).

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Skills

• SEO
• Content Marketing
• Creative Direction
• Brand Management
• Marketing
• Adobe Create Suite
• Strategy
• Product Marketing
• Digital Marketing
• Brand Activation

Education

Master’s Degree in International BusinessLondon South Bank University
Aug 2010 - May 2011London, United Kingdom
BA in Marketing & ManagementLondon South Bank University
Aug 2007 - May 2010London, United Kingdom

Awards

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Best Trade Association Forum Magazine of the Year Award- shortlistedTrade Association Forum
Trade Association Forum’s TA Best Practice Awards is an annual event formally supported by the Department for Business, Energy and Industrial Strategy that recognises, rewards and promotes best practice amongst Trade Associations in the UK. This prestigious award ceremony is eagerly anticipated by Trade Association Forum Members as a chance to showcase their hard work and achievements during the last 12 to 18 months.
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Best Association Magazine Award (circulation 10,000 - 32,000) - shortlistedThe Association Excellence
The Association Excellence Awards have been run annually since 2014 and were founded to recognise the essential work that associations, trade bodies, unions and professional organisations conduct on behalf of their members. Attended by over 300 association executives each year, the Association Excellence Awards are a trusted and reputable fixture in the calendar.