👋🏻 I'm an ambitious and personable Design Lead and Senior Digital Designer with over 10 years of experience in companies including Vodafone, Elvie and Arper. I'm passionate about creating design solutions to improve business outcomes and leading teams to achieve exceptional results.
🚀 As a pragmatic designer driven by data, usability and functionality are always at the core of my approach. I thrive on working in open and collaborative environments and am confident in leading teams and managing projects from end to end.
🎨 I tirelessly seek out new ways to optimise processes and technology while staying on top of design trends. My varied skill set has grown to include brand identity development, art direction, UX design, and project management.
Projects
- #Save Brixton ArchesBrixton is district of London formed by a multi-ethnic community with a large percentage of its population descending from African and Caribbean communities. Brixton has always been home to a traditional local market that embodies the essence of its community. With the wave of immigration and expansion of London, Brixton found itself faced with a growth of the real estate that is causing a disproportionate increase in prices. #SaveBrixtonArches is a protest campaign against this "district globa
Work history
Senior Digital DesignerVodafone
- London, United KingdomFull Time
I led the design team on multiple high-profile product launches for Apple, Samsung, and Google, contributing to increasing online sales yearly.
I managed various stakeholders and delivered successful projects by presenting and justifying design decisions and optimising processes to reduce errors and timelines.
As a design leader, my goal was to foster a strong sense of unity within the design team to drive consistency and quality work while ensuring personal growth for each team member.
My responsibilities:
• Led key campaigns including product and device launches (Apple, Samsung, Google)
• Led the design team and managed incoming briefs and workflows
• Facilitated creative sessions with the design team
• Worked closely with the brand team and other departments across the business
• Developed internal playbooks
• Digital asset management (DAM) ownership
• Led asset management and creation for product and device launches
• Adapted campaign assets for digital and user journeys
• Print Design
• Packaging Design
• Presentation design
• Image retouching
Visual DesignerElvie
- London, United KingdomFull Time
As a Visual Designer at Elvie, I successfully delivered projects while working collaboratively with marketing, product, and sales teams in a fast-paced environment. My role involved managing marketing materials and coordinating external partners such as photographers, printers, and agencies to ensure projects were feasible and delivered on time.
My work on developing the visual identity contributed to establishing a strong brand positioning in the EMEA and North American markets, and a successful launch of a second product.
My responsibilities:
• Visual identity development
• Sales and marketing materials design
• Print and digital design
• Collaborated with UK-based and US-based creatives teams and key company stakeholders
• Worked with external suppliers and agencies
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Skills
- Advertising
- Corporate Identity
- Print Design
- Websites
- Typography
- Brand Identity
- Design
- Html
- Wordpress
- Logo Design
- Illustrator
- Indesign
- Photoshop
- Powerpoint
- Web Banners
- Digital/ Print
- Digital Artwork
- Photography
- Filming
- Event Design
- Packaging Design
- POS
- Art Direction
- Creative Art Direction
Education
U
U
Industrial DesignUniversità IUAV
- Italy
Graphic and product design bachelor degree