About me

Content Creator & Web Designer writing about digital marketing & sharing tips and insights.

PostsProjectsExperienceTeam

• Do you have a favourite font combination?
• What are some of your favourite creative newsletters?
• Any recommendations for good blogs/websites about illustration?

Projects

• 3

  Addressing declining literacy rates in an increasingly digital worldThe beauty of storytelling hides in the complexity of language, its subtle undertones, nuances, and variety. The way we communicate online, however, calls for a simplified rendition of communication. Much like Orwell’s Newspeak, it limits our expression with the promise of immediacy and ease in communication. But are we losing more than the time we’re saving? A student project based on an old competition brief, this copy-driven idea aims to show people just how big of an influence slang can hav
• Juan de La CruzCartoons that follow the afterlife of a lonely crusader navigating his post-mortem reality. A bit deadpan, but what he lacks in delivery, he makes up for in props. More to follow, Juan's a constant inspiration.
• Eye SpyEye Spy is an ongoing pattern/lino printing/illustration project featuring my favourite subject to portray - eyes. A symbol of curiosity, knowledge, every human emotion imaginable, and my personal favorite organ (we all gotta have one), eyes have been a persistent theme in my art since I developed the ability to hold a pencil.

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Work history

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Brand Strategist & CofounderKatano Studio
Feb 2016Sofia, BulgariaFreelance
• Creating the visual style of the brand • Defining the tone of voice • Setting out clear guidelines for brand communication • Developing and implementing an organic social media strategy • Content creation for social media • Liaising with customers, suppliers and the media
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Marketing ExecutiveGroup SCS
May 2019 - Jun 2020Cardiff, United KingdomFull Time
• Copywriting for print, blogs, website, and e-mail • Lead generation strategy development and implementation • Hubspot and Mailchimp e-mail marketing and automation • Designing and updating website pages using WordPress CMS • SEO Optimisation • Managing and updating a vast library of case studies • Liaising with freelancers, agencies and suppliers • Creating visual content using Adobe Suite

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Skills

• Editorial Design
• Communication Strategy
• Illustration
• Brand Storytelling
• Team Managament
• Copywiting
• Website Copywriting
• Blog Writing

Education

Master of Arts in Advertising and DesignUniversity of Leeds
Sep 2017Leeds, United Kingdom
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Bachelor's degree in Journalism, Media and Cultural StudiesCardiff Univeristy
Sep 2014 - Jul 2017Cardiff, United Kingdom