Projects
- Tesco in-store POSI'm extremely excited to say that Crystal has worked in partnership with Dunnhumby to activate the Tesco in-store POS for Nescafe Gold Blend. The POS was produced using Crystal's new and exclusive foil product, Ecofoil® which enabled Tesco & Nescafe to create an amazing, eye-catching display that will stands out above all others. Mark Kempster, managing director of Crystal tells us more on this project, “Dunnhumby wanted something to help the Nescafe POS stand out to the consumer. After seein
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Projects credited in
- What's the story? CR's Storytelling issueCover story: For this special issue, we invited readers to suggest a cover image that could inspire a story. We ran a contest online, and picked the one featured above because we felt like it left a lot of room for creative interpretation. Now we had the image, we needed stories inspired by it. We asked our Twitter followers to respond to the image with stories under 140 characters. We also invited writers from Visual Verse to write poems and shortstories inspired by the image. All of these are featured in the Storytelling issue. Features: In the mag we explore narrative techniques used in the TV adaptation of Handmaid's Tale and the hit podcast S-Town. We speak to Wonderbly about their new book My Golden Ticket and to Viceland about what makes them different from all other TV channels. The issue features interviews with illustrator Tom Gauld, author Oliver Jeffers and COO of Giphy Adam Leibsohn. Resh Sidhu speaks to us about the storytelling power of Virtual Reality. You can buy the issue here.14
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Work history
Marketing ManagerCrystal Press
London, United KingdomFull Time
- Redesign and introduction of the company brand strategy and marketing
- Design and creation of the new company website and rebrand of
marketing and sales materials
- Daily running of company Instagram, Twitter and Facebook pages, as well
as personas and accompanying analytics
- Running of B2B email campaigns, sponsored posts and PPC advertising,
accompanied by Google Adwords and programmatic target marketing
- Interior design to accompany the rebrand, maintaining a set budget whilst
attaining the highest quality look and feel to reflect the brand, within the
factory, office and London office settings
- Design, copywriting and creation of the first company magazine along with
accompanying campaign and promotion via digital and print platforms
Skills
- Graphic Design
- Branding
- Marketing
- Print Design
- Photoshop
- Indesign
- Illustrator
- Copywriting
- Social Media Marketing
- Marketing Strategy
Education
S
S
BSc Music Technology with Film Production 2:1Staffordshire University
United Kingdom