I'm a senior creative leader with many years experience managing, collaborating with and mentoring large teams across strategy, design, editorial, video and social.
I enjoy working on brand level strategic positioning, creative strategy, tactical planning and world-class execution around a clearly defined vision.
I have years of experience with global brands in the technology space including Google, Amazon, SCEE, McLaren and Logitech. While I've also worked with a diverse portfolio of lifestyle brands including Virgin Holidays, Odeon, Tesco, Asda, Halfords, Fender, O2 and TransPennine Express.
I also have a lifelong passion for the new; digital culture of course, but also film and TV, art, fashion, literature, music and design.
For me creativity isn't an occupation, it's a preoccupation. Making new things and working alongside great teams to do so, brings me joy.
Projects
- For All Versions of YouA fully integrated global campaign for the Logitech Combo Touch iPad keyboard. The work included creative strategy, creative and execution across video, social, livestream, media and influencer. Brilliant freestyle rapper Harry Mack was the hero influencer and performed a fully improvised rap about the product, subsequently used in further creative.
Projects credited in
- Get Ready To Race | Logitech McLaren G ChallengeLogitech G, McLaren- advert Campaign video Commerical to promo the 2021 Logitech G Challenge eSports race series Client - Logitech G Agency - Dialect Exec Producers - George Walter, David Boddington, Ben Healy, Stephen Pierce Creative - George Walter, Louise Bray, Paul Stevenson Producers - Louise Bray, Paul Stevenson Shoot producer, Director - Louise Bray DP, Tech Director - Paul Stevenson Shot on Red Gemini - 5K FF Gaffer - Tom Martin Key Grip - Jake Pope DIT/ AC - Molly Richmond Design
- Logitech x Herman Miller. A game changing, new spin on an office classic.Herman Miller and Logitech have put together their experience and expertise to create the ultimate gaming chair. I was responsible for creating the motion graphic driven assets for the global social media launch and the Herman Miller product website (https://ukgaming.hermanmiller.com/products/embody-gaming-chair). I've also advised and assisted the agency lead with motion expertise throughout all stages of production of the product film.
- Logitech G — Game Changers PodcastDespite podcasts becoming increasingly popular amongst all age groups, gaming brands were yet to enter the space as a format for community communication – enter Logitech G. We worked with Logitech G to launch the UK’s first gaming podcast: Game Changers. The podcast bought together 12 influencers from across the industry to talk about key issues in the gaming community and have some difficult conversations. Each episode focused on a specific topic and the ways in which the industry can work
Work history
Creative DirectorDialect Inc
- London, United KingdomFull Time
Global creative/strategic leadership
Creative executions through brief, strategy, ideation, tactics and delivery
Deep brand research and understanding
Brand building and positioning across all touch points
Trouble-shooting and solution implementation
Collaboration with sales, marketing, strategy, research, insights
Mentor and grow team morale and skillsets
Editorial DirectorFuture plc
- London, United KingdomFull Time
Creative leadership and responsibility for Future Plus London
Responsible for quality, process and editorial craft, in digital, print and video
Conceiving and executing, new and existing business creative across a variety of clients
Growth, development and mentoring of editorial team
New business generation
Client liaison responsibilities
Management of budgets and resources
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Skills
- Creative Direction
- Creative Stragegy
- Creative Management
- Integrated Marketing
- Social Content Strategy
- Video Marketing
- Content Strategy
- Copywriting Skills
- Script Writer
- Content Ideation
Education
BA(Hons) Fashion PromotionLondon College of Fashion, UAL
- London, United Kingdom
Specialised in journalism. Other key area’s of study included, broadcast media and public relations.