Logitech G — Game Changers Podcast
Despite podcasts becoming increasingly popular amongst all age groups, gaming brands were yet to enter the space as a format for community communication – enter Logitech G. We worked with Logitech G to launch the UK’s first gaming podcast: Game Changers. The podcast bought together 12 influencers from across the industry to talk about key issues in the gaming community and have some difficult conversations. Each episode focused on a specific topic and the ways in which the industry can work to change stigmas, drive change and do better.
Our episodes focused on:
- How gaming can have a positive impact on mental health
- Why people should try and game more green
- Why the industry needs to become more accessible to disabled gamers
- Why and how marketing within games can be a positive thing
- How gamers can monetise their gaming
- Whether Esports players can be our future Olympians
The content was amplified by the guest speakers on social media, as well as on Logitech G’s social channels, resulting in a combined reach of 1.3 million.
So far, nearly 1 in 7 listeners subscribed to listen to the entire podcast, which has over 50 5* ratings and nearly 40 glowing reviews.
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