Susan Mcfadzean

Susan Mcfadzean

Creative | Art Director | CopywriterLondon, United Kingdom
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Connections
Aleksandra Wnuk
Poppy Cumming-Spain
Ian Hands
Susan Mcfadzean

Susan Mcfadzean

Creative | Art Director | CopywriterLondon, United Kingdom
Projects credited in
  • Rainbow Laces
    Rainbow LacesTo mark 10 years since Stonewall launched Rainbow Laces, we created a campaign that leant into the World Cup being held in Qatar to remind everyone the fights against homophobia is far from over.
  • It's timeTo draw the line
    It's timeTo draw the linePost-pandemic world research showed that half of all people in advertising thought sexual harassment would be worse on our return to the office. So we developed NABS' latest campaign to raise awareness of this issue and to urge business leaders to sign up for vital training.
  • There's more to Gü
    There's more to GüTo remind people that Gü's aren't just any old dessert, we took people on a layer by layer journey of scrumptiousness.
  • Tiny Forests
    Tiny ForestsTo get this Earthwatch's big mission out into the world we created a campaign that would capture the hearts and eyes of CEO's to encourage them to invest in a tennis court size forest. So we quite literally printed a tennis court sized illustration working the talented Yuko Kondo, to take around the city to bring to life just how feasible a tiny forest is.
  • Gymface
    GymfaceThe Gym Group wanted to fight gymtimidation, so we created a campaign to make all gym curious folk feel welcome.  My creative partner and I focused on bringing some Gym Group sass to the product assets and OOH.
  • timeTo Christmas Campaign
    timeTo Christmas CampaignTo raise awareness of the spike of inappropriate behaviour the office festive celebrations bring, we focused on the grey area when banter crosses the line into sexual harassment.
Work history
    Studio Assistant
     - London, United KingdomFull Time
    Working as part of a small studio team for such a fast growing company, I thrived off the hands on and unstructured day to day workings of this job. From technical problem solving to implementing common sense structures and ideas to ensure a happy team and clockwork runnings of multiple studios was very rewarding.
    Social Media Photographer
     - Freelance
    Create casual and carefree images with an unassuming high quality for promotional use on Facebook and Instagram. Entice customers through atmospheric imagery that show the best of Copper Blossom's products.
Skills
  • Fashion
  • Art Photography
  • Picture Editing
  • Fine Art
  • Documentary
  • Editorial
  • Lightroom
  • Abobe Illustrator
Education
    School of Communication Arts 2.0 logo
    School of Communication Arts 2.0 logo
    Advertising and Art DirectionSchool of Communication Arts 2.0
    London, United Kingdom
    Getting educated & creatively loose & energised every single day inside the inspiring walls of SCA.
    BA Photography Hons
     - 
    First Class