Gymface

  • Helena Smith
  • Susan Mcfadzean

The Gym Group wanted to fight gymtimidation, so we created a campaign to make all gym curious folk feel welcome.  My creative partner and I focused on bringing some Gym Group sass to the product assets and OOH.

Gymface by Helena Smith
Gymface by Helena Smith
Gymface by Helena Smith
Helena Smith
Conceptual Creative | Art Director | Copywriter
Susan Mcfadzean
Creative | Art Director | Copywriter