I’m an art director and copywriter experienced in selling ideas for brands that permeate cultures. I’ve won an award for an idea to fight against knife crime, stoked the debate about whether it’s a cuppa or a brew, and used BBC complaints to their advantage. And when not provoking controversy, I’m uncomfortably enthusiastic about niche crafts courses and recently become a qualified nail technician. Always open to hearing about making opportunities.
- BBC Wasted on someThe platform’s first brand campaign in years that connected with a younger audience by poking fun at the assumption of what they believe the typical BBC viewer to be – a little conservative, a little prudish and very very British. We specifically worked on the art direction idea and development.
- It's timeTo draw the linePost-pandemic world research showed that half of all people in advertising thought sexual harassment would be worse on our return to the office. So we developed NABS' latest campaign to raise awareness of this issue and to urge business leaders to sign up for vital training.
- Tiny ForestsTo get this Earthwatch's big mission out into the world we created a campaign that would capture the hearts and eyes of CEO's to encourage them to invest in a tennis court size forest. So we quite literally printed a tennis court sized illustration working the talented Yuko Kondo, to take around the city to bring to life just how feasible a tiny forest is.
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- Art Directing