About me

I’m an art director and copywriter experienced in selling ideas for brands that permeate cultures. I’ve won an award for an idea to fight against knife crime, stoked the debate about whether it’s a cuppa or a brew, and used BBC complaints to their advantage. And when not provoking controversy, I’m uncomfortably enthusiastic about niche crafts courses and recently become a qualified nail technician. Always open to hearing about making opportunities.

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Projects

• GymfaceThe Gym Group wanted to fight gymtimidation, so we created a campaign to make all gym curious folk feel welcome.  My creative partner and I focused on bringing some Gym Group sass to the product assets and OOH.
• BBC Wasted on someThe platform’s first brand campaign in years that connected with a younger audience by poking fun at the assumption of what they believe the typical BBC viewer to be – a little conservative, a little prudish and very very British. We specifically worked on the art direction idea and development.
• Rainbow LacesTo mark 10 years since Stonewall launched Rainbow Laces, we created a campaign that leant into the World Cup being held in Qatar to remind everyone the fights against homophobia is far from over.
• It's timeTo draw the linePost-pandemic world research showed that half of all people in advertising thought sexual harassment would be worse on our return to the office. So we developed NABS' latest campaign to raise awareness of this issue and to urge business leaders to sign up for vital training.
• There's more to GüTo remind people that Gü's aren't just any old dessert, we took people on a layer by layer journey of scrumptiousness.
• Tiny ForestsTo get this Earthwatch's big mission out into the world we created a campaign that would capture the hearts and eyes of CEO's to encourage them to invest in a tennis court size forest. So we quite literally printed a tennis court sized illustration working the talented Yuko Kondo, to take around the city to bring to life just how feasible a tiny forest is.

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Work history

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Art Director/ CopywriterLucky Generals
Sep 2019London, United KingdomFull Time
Art Director/ CopywriterMother London
Apr 2019 - Aug 2019London, United KingdomFull Time

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Skills

• Art Directing

Education

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Fine Art BA (hons)Newcastle University
Aug 2012Newcastle upon Tyne, United Kingdom
1st Class Hons

Awards

#PoweredbytweetsTwitter
Won the national competition by pitching an 'idea for good' to Twitter and was awarded media spend to collaborate with Twitter to bring the idea into existence.
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Cream Portfolio WinnerThe Talent Business
National student book competition, judged by the industry's best ECD's and creative thinkers.