BBC Wasted on some

  • Helena Smith

The platform’s first brand campaign in years that connected with a younger audience by poking fun at the assumption of what they believe the typical BBC viewer to be – a little conservative, a little prudish and very very British. We specifically worked on the art direction idea and development.

BBC Wasted on some by Helena Smith
BBC Wasted on some by Helena Smith
BBC Wasted on some by Helena Smith

Project Tags

Companies

  • BBC Creative logo

    BBC Creative

    • Media Production
  • b

    bbc iplayer

    Skills

    Helena Smith
    Conceptual Creative | Art Director | Copywriter