About me

A seasoned Digital Marketer and Bilingual (English/Arabic) SEO and Google Ads Consultant 20+ years of work experience including multiple career changes. I started my career having very little confidence in my skills and abilities as an engineer and found myself doing a job as a technician for medical equipment. I got a call from a friend of mine who works for a businessperson who runs multiple businesses. He was looking for an engineer for his medical equipment company. I had no idea how medical equipment functioned, but I felt I could learn, especially that this job was recommended by a friend. Three years later, I left the job, and pursued a master's degree in HR. Having a bachelors in engineering, and 3 years of work experience in biomedical engineering, I was approached again by the same business owner i worked for but this time his friend is looking for an engineer who wants to work in HR. Two years later I left this job and found out that I am a good trainer, so I started a part-time job as an HR trainer. Shortly after I was approached by a consulting firm looking for an HR consultant, I left this job after 1 year. During that time, social media was gaining popularity among businesses and I used to spend most of my day on facebook. A friend of mine called me saying our agency is looking for a social media pro. I was nothing close to a pro in social media, but I accepted the job and worked at an agency handling a brand on social media for 4 years. At the age of 34, I felt I gained experience in different industries, but I fell in love with marketing after my agency experience, so I decided to run my own digital marketing consultancy. I did that happily for 5 years. Three years ago, we suffered a huge financial crisis back home and took a random flight to London to continue my business from there. Running out of money rapidly, I had to go back to a full-time job and luckily it was in an agency. So, I stayed in digital marketing but pivoted into SEO and Paid Search.

PostsProjectsExperienceTeam

• Are you a freelancer or small business owner looking to learn how to do basic digital marketing to promote your services or products? If so,
• Excited to launch Plan B Newsletter. I will feature marketing jobs, tips, webinars, tools, apps, blogs, podcasts, and other newsletters.
• This is for fully booked coaches

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Projects

• 22

  McDonald's Breakfast Campaign #SpreadTheCheer#SpreadTheCheer campaign

Projects credited in

• 61

  Top 10: career advice tips for 2022Job hunting? Thinking of pivoting your career? Struggling with motivation? Wanting to grow your network? We’ve got you! We’ve put together our top 10 career-related questions for 2022 to help you navigate through the year ahead, no matter if you’re just starting out, or already have experience in the industry. Click through to see insights, advice and top tips from industry mentors and our brilliant Dots community. Got some thoughts of your own? Please add your own wisdom if you have anything
• 6

  McDonald's | Family Time Coupons60 thoughtful, partly personalized coupons, designed without expiry dates that could be redeemed by kids from their parents anytime there was a minute to spare.

Work history

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SEO & Google Ads ConsultantTaleb Kabbara
Sep 2020Nottingham, United KingdomFreelance
Social Media Strategist - McDonald's ArabiaLeo Burnett
Oct 2011 - Apr 2015Dubai, United Arab EmiratesFull Time

Skills

• Content Creatiion
• Social Media Marketing
• Social Media Management
• Social Media Advertising
• Social Media
• Digital Agency
• Digital Analytics
• Digital Campaign
• Digital Copywriting
• Digital Content
• Digital Marketing
• Account Management
• Accounts Management
• CRM Accounts

Education

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MBA Master of Business AdministrationUniversity of Balamand
Feb 2006 - Jun 2008Lebanon