- Lyrics to LifeLyrics to Life is a Los Angeles-based pop-up art exhibition inspired by song lyrics. In partnership with Dropbox, Genius collaborated with visual artists to transform iconic lyrics into physical art that music fans could see, touch, and experience. We developed a co-branded visual direction that uses the concepts of collaboration, interpretation, and the living art experience to convey the act of two forms of art coming together to create something new. Design Lead: Tania Lili Design Team: All
- WSJ 125th AnniversaryPratt Selected 11 students from different creative fields to develop pieces surrounding the Wall Street Journal past, present and future for an exhibition that celebrates the WSJ 125th anniversary. The exhibition took place in the Pratt Manhattan Gallery. We had to choose a topic and produce a piece inspired by it. I was most intrigued with technology, which plays a fundamental role in the Wall Street Journal´s growth as a leading source of information. Each technological milestone increases acc
- National GeographicNational Geographic approached us to redesign their website and related digital platforms. Being one of the largest nonprofit scientific and educational institutions in the world and having a lot of different branded sites in almost every country the design process needed to be divided and structured in a way that would allow us to consolidate all those brands into a new single entity that would have the same global look and feel. The work was divided in 4 sprints with 3 rounds of design each.
- IQ/BBQ 2018Art and Creative Direction for Genius IQ/BBQ second end-of-summer celebration featuring 2 Chainz, Princess Nokia, Tierra Whack, A.CHAL, Jack Harlow, Melii, and Ted Park. Design Lead: Tania Lili Creative Direction: Willie Ip Design team: Christina Lu, Deron Millay, Tania Lili and Willie Ip Experiential team: Mary Hall, Max Kotelchuck and Lila Murphy.
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- Creative Direction
- Digital Design
- Web Design
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