Expert at the global market research from premium to commercial trends across fashion and lifestyle product areas, who can identify trends that will impact the fashion market globally and locally with a background in the womenswear and menswear segments.
Experienced with translating consumer and industry trends into product development and marketing strategies.
Work history
Trend spottertrendwatching.com
London, United KingdomFreelance
Participant at a global online network community TW:IN.
Spotting trends around the region and globally.
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Content marketing managertrendsquire.bureau
Moscow, RussiaFull Time
Within my role as content marketing & operations manager, I oversee all of the content produced by our agency:
www.trendsquire.ru
www.trendsquire.com
Developing content marketing strategies and managing content calendars.
Determining opportunities for organically attractive content.
Social media content creation, management & strategy (FB, Vk, Instagram, Telegram). Writing & editing various content types, including white papers and reports.
Understanding how to tell beautiful stories through trend-led content that engages customers at every touchpoint across multiple channels and leading team to develop it. Planning of the work process due to budget and goal. Ability to find contractors. Task setting and team coordination. Design projects management.
Providing customer support via social media.
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Skills
- Trend Forecasting
- Future Trends
- Forecasting
- Critical Thinking
- Analytical Thinking
- Editing
- Content Admin
- Presentations
- Presentation Design
- Creative Leadership
Education
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Postgraduate Degree in Trendwatching qualitative trend analysisTW:IN Academy 3
- London, United Kingdom
Trendwatching.com academy for global spotters TW:IN (trend watching insight network http://twin.trendwatching.com/)
4 weekly course about understanding trends (global and local) and ultimately applying them to businesses and brands.
https://trendwatching.com/academy/
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Digital MediaHyper Island
- London, United Kingdom
Demystifying digital: how the digital communication landscape is changing and how you can leverage it. https://knowledge.hyperisland.com/demystifying-digital
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