Expert at the global market research from premium to commercial trends across fashion and lifestyle product areas, who can identify trends that will impact the fashion market globally and locally with a background in the womenswear and menswear segments. Experienced with translating consumer and industry trends into product development and marketing strategies.Locked Pro Plan feature
Participant at a global online network community TW:IN. Spotting trends around the region and globally.
Within my role as content marketing & operations manager, I oversee all of the content produced by our agency: www.trendsquire.ru www.trendsquire.com Developing content marketing strategies and managing content calendars. Determining opportunities for organically attractive content. Social media content creation, management & strategy (FB, Vk, Instagram, Telegram). Writing & editing various content types, including white papers and reports. Understanding how to tell beautiful stories through trend-led content that engages customers at every touchpoint across multiple channels and leading team to develop it. Planning of the work process due to budget and goal. Ability to find contractors. Task setting and team coordination. Design projects management. Providing customer support via social media.
Forecasting and tracking macro and micro shifts and market signals. Develop and disseminate seasonal concepts and mood boards (color, fabric, silhouette, materials, styling) via boards Adobe Suite, Google presentation, and keynote. Create written data-driven industrial or special clients reports. Ability to identify impactful market trends throughout data. Track and monitor the progress of macro and micro trends. International travel research. Visit, track and monitor industry events and create social media publications and than reports. Work to building content which feeds both the creative and commercial needs of customers. Work close with content team and take care for specific personal content goals. Strong ability to visual research, proven quality of research and personal output. Deep understanding of fashion industry across design, buying, textile innovation and lifestyle drivers.
Responsibility for trends research and analysis for creating content and publications. Participation in the early forecast research and working trend meetings. Producing presentations of research and analysis, representing insights, working collaboratively and closely with the content team. Present trend concepts to internal and external audiences. Create written trend analysis reports based on trends narrative. Creating white papers and reports for free access. Editing and correcting due to all content and publications. Writing editorial copy for print and digital publications. Organization of internal projects, internships, the creation of training and working methods and conducting internal sessions. Developing a system for finding and structuring the content for trend books in the segments of lifestyle, fashion, home. Building a strategy for creating final products (trend books http://trendsquire.ru/shop/trendbook) together with a team of trend watchers and an art director.
Developing seasonal commercial fashion collections. Creating mood boards for stylists and art direction for styling, take control during photo shoots and fashion shows.
Trendwatching.com academy for global spotters TW:IN (trend watching insight network http://twin.trendwatching.com/) 4 weekly course about understanding trends (global and local) and ultimately applying them to businesses and brands. https://trendwatching.com/academy/
Demystifying digital: how the digital communication landscape is changing and how you can leverage it. https://knowledge.hyperisland.com/demystifying-digital
An international (Minsk, Warsaw, Berlin, Beograd ) program for cultural and art managers about how to develop and lead project
Diploma with honors