Projects
- BlueprintTo: UK Drill MasksDespite what many journalists or even some Drill artists themselves have commented, the meanings behind a mask are so much more than just about anti-surveillance or privacy … What emotions do they evoke? What symbols are they using? What keeps a mask living in your head rent free?
- Blueprint To: UK Rap Freestyle PlatformsOutside of research I'm involved with various strands of Rap music through my background in broadcast and my current podcast. I wanted to semiotically map the landscape for the many UK Rap Freestyle platforms that now exist, especially as over the last few years, as this category has matured the landscape has had a huge schism with the introduction of new players including large global brands. The biggest challenge was delivering this kind of insight via social media to an audience who don't ca
- Creative Differences - Universal Music's Neurodiversity HandbookUniversal Music Group commissioned research on how the creative industries can better adapt the workplace for people with neurodivergent conditions (e.g. Dyslexia, Autism, ADHD, Dyspraxia, Dyscalculia, Tourette Syndrome) and for making the workplace a better place to work for everyone. It was a privilege to deliver this important research (via Flamingo and Utopia) and see it amplified everywhere from BBC News, Forbes, Rolling Stone and beyond. The final work culminated in a handbook launched by
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Work history
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Qualitative Researcher & Senior StrategistSelf Employed
London, United KingdomFreelance
• MRS Young Researcher of the Year 2020 - Winner
• Specialist in youth media, music, fashion and culture
• Moderating research groups, depth interviews and ethnographies in the UK and internationally.
• Analysing cross-market research in a broad range of categories including media, tech, health, drinks, fashion, beauty, sport and finance.
• Presenting award-winning research insight and delivering strategic recommendations to clients.
• Mentoring young people about access to and progress through market research as well as the broader working world.
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Presenter & Producer, Wordplay PodcastWordplay magazine
London, United KingdomFreelance
• Bringing listeners closer to their favourite artists from across the many realms of Rap music.
• Finding out what shapes these artists, what drives them and how they see their world.
• Developing relationships with artists, music promoters and record labels.
• Organising regular guest contributions from respected artists.
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Skills
- Article Writing
- Analytical Writing
- Artist Interviews
- Podcasting
- Editing Sound
- Qualitative Research
- Insight Analysis
- Music Journalism
- Market Research
- Market Strategy
Awards
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Young Researcher of the Year - WinnerMarket Research Society (MRS)
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Excellence in Research PresentationMediatel Media Research Awards
'Getting closer to the Great British public' won the gong for 'Excellence in research presentation'. The research was commissioned by Newsworks and conducted in partnership with Flamingo and Tapestry Research.+ Show more