About me

tarekrevs.com MRS Young Researcher of the Year 2020 - Winner Specialist in youth media, music, fashion, sport and culture. Highly experienced qual researcher, senior strategist, interviewer and podcaster - fascinated throughout by human behaviour, emotion and what drives it all.

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Projects

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  Wordplay Podcast (for Wordplay Magazine)"The Wordplay Podcast brings you interviews that get you closer to your favourite artists from across the many realms of Rap music. Tarek – your host – finds out what shapes these artists, what drives them and how they see the world."
• BlueprintTo: UK Drill MasksDespite what many journalists or even some Drill artists themselves have commented, the meanings behind a mask are so much more than just about anti-surveillance or privacy … What emotions do they evoke? What symbols are they using? What keeps a mask living in your head rent free?
• Blueprint To: UK Rap Freestyle PlatformsOutside of research I'm involved with various strands of Rap music through my background in broadcast and my current podcast. I wanted to semiotically map the landscape for the many UK Rap Freestyle platforms that now exist, especially as over the last few years, as this category has matured the landscape has had a huge schism with the introduction of new players including large global brands. The biggest challenge was delivering this kind of insight via social media to an audience who don't ca
• 3

  Raekwon (Wu-Tang Clan) Interview for Wordplay Magazine (cover interview)I interviewed Raekwon of the legendary Wu-Tang Clan for the cover interview of Wordplay Magazine (in collaboration with Rethunk).
• 2

  Akala Interview for Wordplay MagazineI interviewed rapper, journalist, author and activist, Akala for Wordplay Magazine's podcast which I hosted from its inception.
• 2

  Creative Differences - Universal Music's Neurodiversity HandbookUniversal Music Group commissioned research on how the creative industries can better adapt the workplace for people with neurodivergent conditions (e.g. Dyslexia, Autism, ADHD, Dyspraxia, Dyscalculia, Tourette Syndrome) and for making the workplace a better place to work for everyone. It was a privilege to deliver this important research (via Flamingo and Utopia) and see it amplified everywhere from BBC News, Forbes, Rolling Stone and beyond. The final work culminated in a handbook launched by

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Work history

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Qualitative Researcher & Senior StrategistSelf Employed
Aug 2020London, United KingdomFreelance
• MRS Young Researcher of the Year 2020 - Winner • Specialist in youth media, music, fashion and culture • Moderating research groups, depth interviews and ethnographies in the UK and internationally. • Analysing cross-market research in a broad range of categories including media, tech, health, drinks, fashion, beauty, sport and finance. • Presenting award-winning research insight and delivering strategic recommendations to clients. • Mentoring young people about access to and progress through market research as well as the broader working world.
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Presenter & Producer, Wordplay PodcastWordplay magazine
Aug 2020London, United KingdomFreelance
• Bringing listeners closer to their favourite artists from across the many realms of Rap music. • Finding out what shapes these artists, what drives them and how they see their world. • Developing relationships with artists, music promoters and record labels. • Organising regular guest contributions from respected artists.

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Skills

• Article Writing
• Analytical Writing
• Artist Interviews
• Podcasting
• Editing Sound
• Qualitative Research
• Insight Analysis
• Music Journalism
• Market Research
• Market Strategy

Awards

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Young Researcher of the Year - WinnerMarket Research Society (MRS)
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Excellence in Research PresentationMediatel Media Research Awards
'Getting closer to the Great British public' won the gong for 'Excellence in research presentation'. The research was commissioned by Newsworks and conducted in partnership with Flamingo and Tapestry Research.

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