Projects
- PERI.A Fashion Branding & Art DirectionL.A socialite, Peri Arenas needed a branding job for her upcoming fashion store. Her brief was simple: "I'm opening a store and I want you guys to brand the shit out of me!" Taking cues direct from the playful labels she loves, and throwing her straight-talking style into the mix, PERI.A was born. Bringing punchy copywriting together with attention-grabbing type. The result was a brand that drips with attitude and a tone of voice that cuts through the bull. Peri gave carte blanche to plaster pe
Projects credited in
- Simply Be – Rules? RewrittenSimply Be wanted to go in hard on their customers’ two toughest categories – lingerie and denim. They wanted to prove, once and for all, that curves shouldn’t mean compromise. It’s all very well and good ripping up the rule book (again), but in the world of body confidence, it’s more powerful to rewrite it. Agency: LOVE. ‘Rules? Rewritten’ is supercharged with bold, statements – inspired by the rules women live by, and our models’ mantras. This is the first copy-led campaign we’ve worked on f
Work history
Senior DesignerForeign Policy Design
SingaporeFull Time
CreativeLOVE.
- Manchester, United KingdomFull Time
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Skills
- Fashion
- Branding
- Corporate Identity
- Print Design
- Art Direction
- Websites
- Typography
- Design
- Logo Design
- Illustrator
- Indesign
- Photoshop
Education
BA(Hons) Graphic DesignManchester Metropolitan University
- Manchester, United Kingdom
Graphic Design
B
B
Art Foundation BTECBradford College
- Bradford, United Kingdom
Art Foundation