Graphic Designer with five years’ experience in providing Creative Businesses with branding and design solutions. Specialising in creating designs that result in clearer communication with clients’ audiences, establishing visual identities that are aligned and easy to install, and educating clients on the impact of design in their business. Looking to broaden my design skills and develop a deeper understanding of design in the modern industry, especially print techniques, visual accessibility and illustration.
Projects
- Graphic Design Show ReelGraphic Design Show Reel Time This year has seen me work with some wonderful people and add Motion Graphics to my skillset. I've delved deep into strategy with amazing businesses, created assets and eco-systems for fellow creatives and watched my own style unfold and evolve. I'm now looking to take design deeper by joining a design studio (or in-house design team) because, after years of solo freelancing/business ownership - I am itching to work with and be inspired by others! Let me know wha
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Projects credited in
- Top 10: career advice tips for 2023Job hunting? Thinking of pivoting your career? Struggling with motivation? Working with a tricky client? We’ve got you! We’ve put together our top 10 career-related questions for 2023 to help you navigate through the year ahead, no matter if you’re just starting out, or already have experience in the industry. Click through to see insights, advice and top tips from industry mentors and our brilliant Dots community. Got some thoughts of your own? Please add your own wisdom if you have anything44
Work history
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Brand Strategy & DesignSelf Employed
IrelandFull Time
Inked By TW (www.inkedbytw.com) is an online design studio that specialises in Brand Design and Strategy for Creative Makers in the UK and Ireland. Offering pre-made logo designs and brand kits, as well as more in-depth strategy and design solutions depending on the client’s current business objectives.
· Developing brand strategy, visuals and websites for clients based on creative research and business objectives. Resulting in aligned brand visuals that can be implemented across multiple channels to build awareness and promote culture and mission.
· Using key design software such as Adobe Illustrator, Photoshop, InDesign and Canva to create a range of assets, templates and materials for clients to use across their channels.
· Improving design accessibility for clients with training, guidelines and tutorials to empower confident in-house design.
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Graphic Design & MarketingFreelance
- NorwayFreelance
Using established marketing skills and developing design skills to help businesses create visibility and awareness online and in print. Focussed on creating strategy and content for social media channels and engaging copy for email campaigns, whilst also designing signage and merchandise.
· Designing custom logos, wider brand visuals and assets for print and digital.
· Managing client expectations, presenting initial concepts and draft ideas, and incorporating feedback to create designs that help clients communicate with their customers more efficiently.
· Guiding clients through the design process to create aligned designs and assets that build on brand development and awareness within their industry.
· Advising on social strategy and collaborating on corresponding graphics and captions to raise awareness of specific events.
Skills
- B2B Copywriting
- B2C Copywriting
- Blog Content
- Creating Websites
- Digital
- Adobe Indesign/illustrator/photoshop
- Brand Storytelling
- Content Strategies
- Marketing
Education
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Bachelor of Arts (BA) University of Hertfordshire
- United Kingdom
BA (Hons) English Literature with a Year in Europe, First Class Degree
Including modules on New Media Publishing, Print for Screen Design, Web Animation, Graphics for the Web, Digital Storytelling