Storytelling is at the pinnacle of everything I create, as both a designer and researcher. In particular, recording unique interactions gratifies me; I desire to capture niche intersections to shine light on its potential growth. Personal stories inspire me the most; to see how our own values and ethics shape our narrative.
Projects
- Tate x Uniqlo "Spirit of London" Private ViewingI programmed a celebratory event for the Tate Collective x UNIQLO Open Call at the UNIQLO flagship store on Regent’s Street. We invited the Tate Collective to creatively respond to the theme 'The Spirit of London', to create 8 images that encapsulated London’s citylife. Three finalists were selected from the open call and we held an exclusive private viewing to celebrate the emerging artists, alongside an evening of workshops, music and drinks. Artist Joey Yu captured our guests with live p
- "Moncler unites emerging artists for a transatlantic exchange"To celebrate the launch of the Moncler x Alicia Keys collection, we’ve united creatives from both New York and London for an international meeting of minds. We went through so many iterations from the initial brief, but landed on the idea of using AI + CGI to generate surreal settings that depict warped imaginations of both metropolis’. Check the editorial out now on theface.com!
Work history
Future Academy MenteeThe Face
- Trafalgar Square, London WC2N 5DN, UKInternship
I was selected to creative direct the campaign for Moncler's SS23 collection, with help from the creative team at THE FACE. In late September, we flew to Milan to see Moncler’s 70th Anniversary show as well as an in person look at the SS23 collection. From mid October, we were given guidance from different teams at THE FACE, as well as being mentored personally by staff members from Moncler in Milan. Whilst in the London office, we were able to work on live briefs, work alongside the production team on 2022’s Future Academy documentary, attend meetings with Moncler and THE FACE staff, attend and facilitate the online masterclass sessions, collaborate and ideate with my mentee cohort, and more.
Event ProducerTATE
- Millbank, London SW1P 4HT, UKFreelance
I programmed a celebratory event for the Tate Collective x UNIQLO Open Call at the UNIQLO flagship store on Regent’s Street.
We invited the Tate Collective to creatively respond to the theme 'The Spirit of London', to create 8 images that encapsulated London’s citylife. Three finalists were selected from the open call and we held an exclusive private viewing to celebrate the emerging artists, alongside an evening of workshops, music and drinks.
Artist Joey Yu captured our guests with live portrait drawing, draped live around the store throughout the night, Rebeckah at Embellished Talk took us through an embroidery upcycling workshop and our three finalists themselves led a design-your-own postcard creation workshop inspired by parts of London that felt significant to the attendees.
Drinks sponsored by Dalston’s Soda Company
Photography by Tolu Elusade and Eric Ayin-Barberini
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Skills
- CAD Design
- Fashion Communication
- Archival Research
- Editorial Design
- Creative Direction
- Strategy Development
- Creative Consultancy
- Art Direction
- Client Liaison
- Fashion Styling