Tiegan Way
Available

Tiegan Way

MarketerUnited Kingdom
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Pip Jamieson
Emma Goff
MS
Tiegan Way
Available

Tiegan Way

MarketerUnited Kingdom
About me
I am currently a final year fashion marketing student at Falmouth University. I have always had a keen interest in the fashion industry and enjoy earning about its importance in informing contemporary culture. Additionally, I have always been intrigued by the value of effective brand communication that helps to build a relationship with its consumer. Undertaking a degree in fashion marketing has enabled me to cultivate my curiosity and develop a well-rounded knowledge in a range of branding and marketing practices. I have been able to apply these acquired skills in a business context and work on a range of projects, enhancing my strategic approach in producing professional and creative outputs fit for commercial purpose. I am eager to further hone my skills and expertise through the opportunity to gain experience within the fashion industry . Check out my new website: https://tieganway.wixsite.com/twmarketing
Projects
  • H&M: VIParty Marketing Communications Plan
    H&M: VIParty Marketing Communications PlanI created a marketing communications plan for the H&M brand for a Winter 2019 Partywear Collection, called H&Mx VIParty. To devise a campaign informed by effective strategies and tactics, a detailed situational analysis of the brand and market was conducted. The output was a professionally presented plan outlining the promotional strategy mix, specific tactics, campaign communication examples and a required budget with an accompanying campaign timeline.
  • Disposition Branding
    Disposition BrandingI co-created streetwear brand Disposition and further aided in the branding, buying and merchandising process required for a pop-up store. The final output was an employee-facing document that detailed product assortment, store layout, styling and merchandising display.
  • Converse Renew x Refind
    Converse Renew x RefindI came up with the branding and visual identity for a proposed collaboration between a co-created brand, Refind, and heritage brand, Converse is considered from product design, PR and digital communications. Refind aims to address the end of ownership, adopting a circular business model. The synergy between the brands results in a sustainable ethos that appeals to both target markets.
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Work history
    Marks and Spencer logo
    Marks and Spencer logo
    Customer AssistantMarks and Spencer
     - Exeter, United KingdomPart Time
    I was knowledgeable in brand values, current products and promotion to effectively assist with customer enquiries during their busiest annual period
    C
    C
    Cafe AssistantCoasters Cafe
     - United KingdomPart Time
    * Working in a fast-paced environment driven by customer demand * Utilising initiative to contribute to a team effort * Effective communication with customers that represent the business values
Skills
  • Marketing Strategy
  • Branding Identity
  • Graphic Design
  • Fashion Branding
  • Fashion Advertising
  • Brand Strategy
Education
    F
    F
    BA (Hons) Fashion MarketingFalmouth jniversity
    Penryn, United Kingdom