I am currently a final year fashion marketing student at Falmouth University. I have always had a keen interest in the fashion industry and enjoy earning about its importance in informing contemporary culture. Additionally, I have always been intrigued by the value of effective brand communication that helps to build a relationship with its consumer. Undertaking a degree in fashion marketing has enabled me to cultivate my curiosity and develop a well-rounded knowledge in a range of branding and marketing practices. I have been able to apply these acquired skills in a business context and work on a range of projects, enhancing my strategic approach in producing professional and creative outputs fit for commercial purpose. I am eager to further hone my skills and expertise through the opportunity to gain experience within the fashion industry .
Check out my new website:
https://tieganway.wixsite.com/twmarketing
Projects
- H&M: VIParty Marketing Communications PlanI created a marketing communications plan for the H&M brand for a Winter 2019 Partywear Collection, called H&Mx VIParty. To devise a campaign informed by effective strategies and tactics, a detailed situational analysis of the brand and market was conducted. The output was a professionally presented plan outlining the promotional strategy mix, specific tactics, campaign communication examples and a required budget with an accompanying campaign timeline.
- Converse Renew x RefindI came up with the branding and visual identity for a proposed collaboration between a co-created brand, Refind, and heritage brand, Converse is considered from product design, PR and digital communications. Refind aims to address the end of ownership, adopting a circular business model. The synergy between the brands results in a sustainable ethos that appeals to both target markets.
+ Show more
Work history
Customer AssistantMarks and Spencer
- Exeter, United KingdomPart Time
I was knowledgeable in brand values, current products and promotion to effectively assist with customer enquiries during their busiest annual period
C
C
Cafe AssistantCoasters Cafe
- United KingdomPart Time
* Working in a fast-paced environment driven by customer demand
* Utilising initiative to contribute to a team effort
* Effective communication with customers that represent the business values
Skills
- Marketing Strategy
- Branding Identity
- Graphic Design
- Fashion Branding
- Fashion Advertising
- Brand Strategy
Education
F
F
BA (Hons) Fashion MarketingFalmouth jniversity
Penryn, United Kingdom