About me

I am a creative, copywriter and director with a large, ungainly head. I like to think it’s so large because it’s full of original and amusing ideas for campaigns and content. Sadly, however, it actually mostly contains children’s TV theme tunes, misremembered trance lyrics and big clumps of straw, like Worzel Gummidge. Despite this, I have written and directed work for clients including Nike, EA, adidas, Snapchat, FIFA, ITV, VISA, Budweiser, MasterCard, Pepsi, Lay’s, Carling, Zalando and more. Please take a look at some of my latest work here, or on my website.

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Projects

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  Nike Basketball: Giannis AntetokounmpoGiannis not only rose from nothing to become one of the best athletes in the world - he was also the first European player to be given a signature Nike shoe. To celebrate this, we put a basketball hoop on Mount Olympus.
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  Nike Women: Crazy DreamsComing in to work on “Crazy Dreams” was challenging: the guidelines of the tone - both visually and linguistically - was already very clearly defined. That’s why for us, a perfect line would use the story of the athlete to hit upon a universal truth that could inspire women internationally - and well beyond the confines of sport. Our highlight was to work on a line for Caster Semenya at a time when she was battling a deeply unjust court decision that would stop her from racing, purely based on
• FIFA 20: The GroundbreakersAs creative lead, I oversaw a global episodic branded content series that told the story of football's genuine ground-breakers, running across a panoramic spectrum of tones and topics; from the Brazilian Twitch streamer who plays FIFA with his feet, to the Brentford player who gave up his English passport to play for China, to the man who everyone relies on to be perfect - the Premier League centre-back - admitting his fragility. Amongst other successes, our campaign had an average audience re

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Projects credited in

• FIFA WORLD CUP ANTHOLOGYIn the lead up to Russia 2018 FIFA gave COPA90 the keys to their incredible World Cup archive with a simple brief; tell incredible World Cup stories. The series was an absolute pleasure to make as we uncovered forgotten World Cup moments from the past as well as giving the classic stories everybody knows the COPA90 treatment.

Work history

Creative LeadCOPA90
Jul 2019 - Mar 2020London, United KingdomFreelance
CopywriterWieden+Kennedy
Jul 2018 - Aug 2019Amsterdam, NetherlandsFull Time

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Skills

• Copywriting
• Creative
• Directing

Education

BA Hons International Politics King's College London
Sep 2011 - Sep 2014London, United Kingdom

Awards

Drum Marketing AwardThe Drum
C
C
Glass LionCannes