Award-winning creative director with over 20 years' experience creating engaging and innovative digital solutions. Proven skills in creative leadership and strategy direction, with a hands-on approach, a passion for technology, and a real belief in the power of ideas. I've worked my whole career in digital; conceiving and crafting user-focused experiences across multiple channels, brands and markets.
I lead the Creative and UX teams at Karmarama Creative Products, creating industry-leading mobile and digital applications and platforms for clients including Channel 4, first direct, Freesat, The Times and UBS.
Headed the Worldwide Creative Studio, overseeing a large team of visual designers, interaction designers and copywriters across London, Paris and Berlin. My team was responsible for incubating and executing all of PayPal’s global digital marketing experiences.
As Creative Director I oversaw all creative output for the agency’s flagship UK accounts including a redesign of BP’s global web presence and the launch of Canon’s cloud-based photography platform, Irista. I also led a number of other key accounts including British Gas, City of London, FIBA and SSE.
Steered creative vision and direction of all output for clients including Anadin, Arup, BBC, Channel4, London 2012, Shelter and The Sunday Times.
Played a pivotal role in the design and development of the Guardian's first proper websites. As the lead designer I developed the brand and design language over all Guardian websites and platforms from launch.