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Todora Krandeva

Innovation Designer


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  • LevelJunior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsFurniture Designer - UI Designer - UX Designer


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About me

Hello! My name is Todora - a research focused service and interaction designer with a critical and collaborative approach to strategic design. My approach to design follows a process of ethnographic design research, synthesis and data visualisation, which enables design efforts to be human-centric, user-driven, transformative and innovative.

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  • Design
  • Model Making
  • Adobe MS Office Suites
  • Narrative Critical Thinking
  • Research Insight
  • Concept and Product Development
  • Critical Creative Thinking
  • Busines Strategy
  • Analytical Thinking
  • Design Ethnography

Work history


May 2017 - Jun 2017
  • Glasgow, United Kingdom
  • Freelance
  • Service design live project in partnership with SPT. Key objective: to increase the proportion of trips undertaken with SPT. Key responsibilities: Built relationships and rapport with key stakeholders, understood and documented existing services. Resourced potential cold prospects for surveys and interviews to further understand potential uplift in usage. Presented and delivered a solution that creates value for all stakeholders.


Feb 2017 - Jun 2017
  • Glasgow, United Kingdom
  • Freelance
  • Plenty of Food - Social Design project delivering a solution for food poverty; mentioned in the Scottish Resource Efficiency Conference 2017. Key responsibilities: Utilised elements of a user centred design process to research, plan and design the platform; developed brand identity & strategy. Facilitated an ideation session with stakeholders; pitched, presented and showcased the final design on several mediums; video, presentation and vocally.


Sep 2016 - Jan 2017
  • Glasgow, United Kingdom
  • Freelance
  • Innovation project exploring how biotechnology might be used within the Cairngorm National Park in Scotland utilising blockchain technology. Key responsibilities: Developed a research strategy, carried out interviews and surveys. Developed a framework on which the final concept was based. Designed personas, workflow, wireframes and other artefacts for the final concept.


Sep 2015 - Jan 2014
  • London, United Kingdom
  • Internship
  • Reported directly to Head of Design for YAMAHA UK. Produced 3D prototypes and drawings, prepared, organised and delivered client presentations. Delivered a collaborative project which resulted in a 2-week exhibition during London Design Festival.



MDes Design Innovation and Citizenship

The Glasgow School of Art

Sep 2016 - Dec 2017
  • Glasgow, United Kingdom
  • 12 month masters programme with an interdisciplinary approach to design practice focussing on how designers can help public or private organisations and communities connect and establish a dialogue with users, shaping solutions and enabling sustainable innovation.


Product&furniture Design

Kingston School of Art

Sep 2013 - Jun 2016
  • Kingston upon Thames, United Kingdom
  • The course focuses on practical experimentation informed by the use of materials, technologies and production processes.