Tola Alade

Tola Alade

Founder & CEOLondon, United Kingdom
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Tola Alade

Tola Alade

Founder & CEOLondon, United Kingdom
About me
I'm an entrepreneur and multidisciplinary creative that is motivated by people, cultural identity and creative ideas that genuinely move people. Over the last 10+ years, I have accumulated experience across digital, print and branding. From starting out as a freelancer, I setup and ran my own agency (Swifty Studios) for 7 years. In 2017, I was appointed Head of Design at digital sports agency, 90/24 Media. Since leaving 90/24, I launched Marmalade Collective - a media agency that connects brands with underserved audiences through influencer campaigns, content and data. A deep fascination with cultural diversity, self expression and individuality has led me to setting up the People of Shoreditch Instagram account; a passion project where I meet new people on the streets of Shoreditch, document their personal stories and photograph them.
Projects
  • Hertz 'YOLO' ad campaign
    Hertz 'YOLO' ad campaign
  • Mentor at Brixton Finishing School
    Mentor at Brixton Finishing SchoolCoaching is a huge part of how I give back, from one-off sessions to ongoing arrangements. Brixton Finishing School gives me the platform to mentor young people who need career and life advice.
  • Spitalfields Crypt Trust (SCT)
    Spitalfields Crypt Trust (SCT)Volunteering with the SCT — who provide rehabilitation and support for the vulnera- ble and homeless — means making a real impact on London’s homeless population. I spend intimate time with the people on the programme, taking their portraits for the charity’s website and social channels.
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Work history
    Marmalade Collective logo
    Marmalade Collective logo
    Founder & CEOMarmalade Collective
    London, United KingdomFull Time
    African culture is influencing Western mainstream tastes like never before. It’s informing music, fashion, beauty, advertising…the list is infinite. Marmalade connects major players with previously unreachable markets by introducing their brands to a powerful collective of influencers. Utilising technology-driven data and relational marketing, we create game-changing campaigns with a distinctly African flavour.
    9024Media logo
    9024Media logo
    Head of Design9024Media
     - London, United KingdomFull Time
    I am responsible for setting the design vision within the agency and bringing the brand to life across all touch points. My role also includes managing and inspiring a team of creatives/designers. I spearheaded the agency’s rebrand, followed by implementing new ways of working and approaches to strategic brand development and design execution for the social channels of our global roster of sport athletes.
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Skills
  • Print Design
  • Social Media
  • Brand Identity
  • Logo Design
  • Digital Design
  • Website Design
  • Apps Design
  • Advertising Design
  • Brand Activation
  • Brand Campaigns
Education
    U
    U
    ArchitectureUniversity of Greenwich
     - London, United Kingdom
Awards
    Design Week logo
    Design Week logo
    2016 Design Week's Top 100Design Week
    Swifty Studios was ranked one of the top 100 UK agencies by DesignWeek. The Design Week Top 100 ranks the most successful independent UK design businesses, across all sectors.
    Design Week logo
    Design Week logo
    2015 Design Week’s Top 100Design Week
    Swifty Studios was ranked one of the top 100 UK agencies by DesignWeek. The Design Week Top 100 ranks the most successful independent UK design businesses, across all sectors.