Projects credited in
- Cold Water - AXABRIEF AXA wanted a digital campaign that showed the power of their new digital partnership programme - an online bot that would help track your health goals. The brief was simple yet a little unambitious and undesirable within the agency, landing on my desk, I took it as an opportunity to disrupt the equilibrium. Looking to grow their presence online, the campaign consisted of an online film - short and long forms, and static OOH.
- AXA In My CornerWhether mental or physical, you’re more likely to achieve your health goals together. This spot captures the undeniable power of a partner through the eyes of the Bluetits; a group of cold water swimmers who's determination is undeniable and smiles infectious. Director: Luke Jacobs Creative Director: Ricardo Motti Producer: Alex Taylor