Projects
- Sotheby's Diamonds Rebrand and CampaignSotheby’s Diamonds is the boutique arm of Sotheby’s Jewellery division, selling exceptional diamonds directly to customers. After eleven years, it needed to refresh it’s branding ahead of the launch of its first physical shop in London. It was clear that alignng the brand message with Sotheby’s was the way to make the jewllery stand out in a very crowded market place. This was a wide-ranging project condensed over six months, which included a redesign of the logo, new stationery, updating the
Work history
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CreativeStudio Snape
Leeds, United KingdomFreelance
Providing design and creative on a freelance basis.
Clients include; Design Direction for Private White V.C.
Logo design for restaurants ongoning reband of Henden Bridge Arts,
and design for Boden.
Senior DesignerSotheby’s
- London, United KingdomFull Time
Working at the creative team at Sotheby’s I led and directed the creative across the full life cycle of the sale from proposal, product photography, ecommerce, marketing and exhibitions.
Highlights
Overhauling the photography and style guide for how Sotheby’s presents its premium watches globally.
Creating campaigns for some truly exceptional Jewels which included the record for a diamond sold at auction, The CTF Pink Star ($71.2 million) and price per carat for any diamond, The Blue Moon of Josephine ($4 million per carat)
Proposal and sale campaign for a comlete set of every Charles Dicken’s
first edition with a sale value of £1,911,00
Reinvigorating the Furniture department creative to achieve the highest
sell through rate in the last 5 years with a sale total of £1,529,000.
Relaunching the Sotheby’s Diamonds brand with complete rebrand
and £1 million marketing campaign.
Gerald Scarfe calling my work seductive and wining a proposal for sale
that realised $455,750
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Skills
- Print Design
- Art Direction
- Graphic Design
- Illustration