About me

My work has led me to travel and learn a lot in the field of art and design, that's why I chose to make creativity my profession to help different brands in this sector. Working in different sectors has led me to be versatile and to face different challenges from a creative point of view, both for the company and for customers. The artistic direction of a project means that it is completed in an innovative way, the creative phase that fully implements the various commercial solutions, to then be viewed by a wide audience. We are in the years in which we must differentiate ourselves from others in many respects and in many situations, for this reason, it is good to rely on the professionalism of a creative director.

QuestionsProjectsExperienceTeam

• Merry Christmas
• Feedback on one of my latest porcelain collection here in my projects, thank you all!
• Open question to everyone, do you think that AI is a blessing, or do you believe that it could take away our jobs one day soon????

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Projects

• GREKAExtraordinary collection of porcelain plates whose decoration is inspired by the Greek world and its delicate and elegant iconography. The fine porcelain plates are the result of careful manufacturing in which each image, designed exclusively by the artist Diego Ponzuoli, is digitally reproduced and skilfully transferred onto the surface of the plate, to then be fired in the oven by the master decorators of Sesto Fiorentino . This collection, like the other Tondo Fiorentino articles dedicated to
• Liberty project platesThe design of LIBERTY takes inspiration from a great artistic period, namely liberty. The illustrations have been redesigned in vector and brought into a contemporary context through graphics and colors.
• Taihi project porcelain platesThis collection that I designed for Tondo FIorentino represents, in my opinion, the essence of Japanese thought. Taking inspiration from the great masters of Japan, I collected various images and then drew them in vector. Here is the result.
• AI and modelsModels generated by AI, on which I developed the positioning of the illustration for the UNIK brand
• Examples of positioning of the MUG of Tondo FiorentinoPlacing delicate, luxurious elements always has its work cut out for it, so I turned to AI for sets on which to place the ceramic creations.
• TSHIRT ADSSometimes the simplest things are the most difficult, as in these examples dedicated to the UNIK brand. I decided to place the t-shirts in museum cases, thus making the idea of the simple t-shirt a more complex and precious item.

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Work history

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creative directorUnik tshirt
Dec 2021Florence, ItalyPart Time
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creative directorTondo Fiorentino
Dec 1999Florence, ItalyFull Time

Skills

• Ceramic
• Ceramic Design
• Graphic Design
• Art
• Illustration
• Interior Decoration
• Branding
• Adobe Photoshop
• Affinitydesigner
• Freehand Sketching

Education

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visual concept coursNew York School of Interior Design
May 2010 - Jun 2010New York, United States
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Graphic DesignerLABA, Libera Accademia di Belle Arti
Aug 2005 - May 2008Piazza di Badia a Ripoli, 50126 Firenze FI, Italy

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