About me
Hello. I am a freelance creative graphic designer based in London, UK. My collective skills cover everything from brand identity, graphic design to presentation design and illustration.
I have a love for typography and strong pops of colour. My goal is to create work that is strong conceptually, simple to understand and striking.
I am an empathetic person + designer. With this in mind I understand that every decision we as designers make during the creative journey affects the way real people experience our products.
To find out more about what I can do for you, request some examples of my work, or arrange a meeting, please don't hesitate to get in touch.
Projects
- ASG // Packaging from a Different Angle SeriesI created an advertising series for ASG Worldwide. ASG want to position themselves in the luxury market and away from home entertainment however need to gain trust in this new industry. The aim was to break the look of the usual print sales adverts and the approach was confident. The slogan is "Packaging from a Different Angle" and each advert has an inspiring design related quote. These quotes are written upside-down, engaging with the reader and provoking the action of turning. Also notice
- Rubis Chocolate Wine // PackagingRubis wine is the surprising marriage of a premium chocolate and a fortified tempranillo wine. Destined to be gifted, the packaging and the identity of it have to convey a feeling of luxury, flirting with an idea of lust and taste. The melting chocolate coming from the top of the packaging, dripping on the bottle, combined with gold print finishes and slight embossing techniques constitute the magic combination that build up a strong and highly recognisable identity.
Work history
Freelance Graphic Designer
Graphic Designer
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I held a diverse role in Spark! at a time when they were really expanding into new markets. I mainly dealt with ‘new’ business packaging, identity, concept and presentation work, however also worked on home entertainment projects/campaigns. For most projects I dealt directly with clients during the entire creative process.
Skills
- Advertising
- Print Design
- Art Direction
- Design
- Illustrator
- Indesign
- Photoshop
- Project Managment
Education
BA Design Communications
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Awards
Design Team of the Year!
Was part of the design team when we won Design Team of the year at the UK packaging awards. The judging panel really took to the body of work presented by SPARK! One judge commented