I created an advertising series for ASG Worldwide. ASG want to position themselves in the luxury market and away from home entertainment however need to gain trust in this new industry.
The aim was to break the look of the usual print sales adverts and the approach was confident. The slogan is "Packaging from a Different Angle" and each advert has an inspiring design related quote. These quotes are written upside-down, engaging with the reader and provoking the action of turning. Also notice the graphics are set to match the 'codes' of the industry they are aimed at (cosmetic, fashion etc.).