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Valentina Ricciardi

Social Media Analyst and content creatorLondon, United Kingdom
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Valentina Ricciardi

Social Media Analyst and content creatorLondon, United Kingdom
About me
An ambitious marketer with excellent creative and analytical skills, who is motivated by new challenges. Looking for a new job within the Marketing and Communications sector. I have been able to create social media content, drive analysis projects, and support clients with marketing strategies due to my inclination of given bespoken support linked to a creative oriented mind. Quick learner with a proven track record of success across the social media landscape, alongside the digital and consulting sector as well as events and affiliate marketing industries, enabled me to become the skilled employee that I am now. Open-minded and results-focused, with a desire to take on new challenges and experiences. In my free time, I practice Yoga and meditation.
Projects credited in
  • Big Bang 2016
    The headhunting firm Daniel Marks have been tackling diversity and gender equality issues head on this year with their Big Bang Creative and Marketing Internship Scheme. Working closely with The Prince’s Trust, A New Direction and a number of local colleges - Daniel Marks have been attracting a wide pool of young creative talent from diverse backgrounds to submit creative entries in answer to a brief. With 100 Judges from 75 Companies - over 50 Young People now have meetings to discuss a Paid
  • Beyond
    C-Suite conferencing
  • Virgin Media Business — Rebrand
    Virgin Media Business needed a look and feel that made them the undeniable choice for any CIO looking for IT solutions. So when it came time to rerebrandbrand the company, we made the conscious decision to stop thinking like their competitors, and start thinking like the kind of resource CIOs found indispensible. Resources like Wired and Tech Crunch. This decision informed both the new tone of voice and aesthetic. Bold editorial style met thought-provoking ideas. And the design needed to supp
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Work history
    Social Media AnalystWunderman Thompson
     - London, United KingdomFull Time
    Worked on a project for Microsoft as social analyst leader for Western Europe • Monitored and analysed online consumer & business trends and conversation, using a listening platform (Sprinklr) to understand topics, volumes and sentiments for WE (12 markets) • Responsibility for weekly and monthly delivery of social analytics reports for 12 countries • Created ad hoc performances • Supported the wider team across 12 countries in using and understanding the tools, providing training for new team members as well as been the major connection point with the Sprinklr managing team based in Seattle • Provided competitor, product and category insights in real time to the rest of the team that was leveraged through social marketing via social landscape reports • Used social insights to advise content team on creative direction of social content calendar • Played a critical role in being part of the social team across Western Europe. Sharing best case examples and presenting interesting findings to ensure knowledge sharing across the community
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    Social AnalystDeloitte
     - London, United KingdomFull Time
    Worked on a six months - based project for BAT holding the ownership of the Italian market • Sourced data from a variety of databases & third party sources • Queried, cleaned, and QAing ll data before undertaking work (Sprinklr, Brandwatch) • Clear documentation of data sources, date range & methodologies • Storytelling through data: able to apply commercial understanding to datasets to bring meaningful insights to the BAT Italian team & wider business • Experience of building dashboards, both broader top line summaries & deeper dives specialised to individuals and/or departments • Strong presentation & communication skills, engaging stakeholders with data & insights
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Skills
  • Social Analysis
  • Social Campaign
  • Social Content
  • Social Copywriting
  • Data
  • Data Analysis
  • Data Analytics
  • Data Collection
Education
    Master of ArtsUniversity of Westminster
     - London, United Kingdom
    MA in Marketing & Communication • Dissertation: created a complete IMC marketing campaign for Magnum Ice cream (UNILEVER brand)
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    Bachelor of Arts (BA) Università degli Studi di Torino
     - Turin, Italy
    BA in Communication • Dissertation : a combined semiotic and marketing analysis of Coca-Cola, from its origin until nowadays