Valentina Zanelli

Valentina Zanelli

Lead Product DesignerLondon, United Kingdom
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Valentina Zanelli

Valentina Zanelli

Lead Product DesignerLondon, United Kingdom
About me
I'm a problem solver passionate about adding more value to products through design, and reassuring my parents that yes, product designer is a real job. Over the past six years I've been involved in everything from facilitating workshops to building prototypes, running research, shaping design systems, and mentoring other designers.
Projects
  • Unite Students
    Unite StudentsUnite Students is the leading student accommodation provider in the UK. The business is embarking upon a large digital transformation project, starting from their website redesign. ​ Particular attention was given to the redesign of the booking process, from search and information gathering to room selection. The user experience redesign aimed at reducing the cognitive load and frustration of customers, increasing the clarity around available options; to do so, navigation and Information Archite
  • The Common Room
    The Common RoomThe Common Room is a blog where students can share and read stories about life at University. ​ As part of Unite Students digital transformation, The Common Room was entirely redesigned - from information architecture to a brand new UI. The Common Room was suffering from a poor navigation and an old style design. It was mandatory to rethink the whole user experience keeping in consideration the need for a mobile first design, a better navigation and categorisation of content and a separate sect
  • Xconik
    XconikThanks to an innovative and intuitive experience, Xconik allows a simple and quick purchasing from digital vending machines. Xconik is an innovative app designed to manage the whole buying process through iOS or Android smartphones. Recently, Xconik is trying to reach new markets by working as a click & collect/food delivery mobile application that enables you to save all the conventional wait-times of going to a restaurant. The concept is simple: enter the restaurant and find everything ready.
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Work history
    Penfold logo
    Penfold logo
    Lead product designerPenfold
    London, United KingdomFull Time
    I
    I
    Senior product designerIntropic
     - London, United KingdomFull Time
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Skills
  • UX Design
  • UI Design
  • Interaction Design
  • Wireframing
  • Prototyping
  • User Testing
  • User Flow