About me
I have one year experience in a fast-paced marketing environment. Most recently I was the Marketing and Design Assistant at Decco Perth where I used my existing skills and experience to transform their marketing strategy and approach to make it better fit the needs of the customer which led to more ongoing engagement with them thus leading to more generated revenue for the business. This involved researching and collating information on what the customer’s needs were and used my existing experience of marketing to compare marketing platforms and identify the best one for current, modern use.
I have also used my previous professional experiences on Creative and Brand Design alongside Webdesign (HTML5, CSS, PHP and Javascript) for Campaigns and Promotional materials (e-mail design, brochures, flyers) for suppliers such as, Akzo Nobel, Gorilla Glue, Henkel, Ettore, Spontex, Vitax, Evergreen, Hozelock, among many others.
Design experience working and assisting on companies such as, Team Ideas Communication Factory (now rebranded to DL Teams), AERLIS (Lisbon's Communications Organisation) and Family Discount Design (now obsolete) with focus on: Brand Design, Web Design, and Promotions.
Projects
- Portugal'Portugal' is a single photographic capture, worked in a studio environment to capture the essence of my family roots; delicacy, strength, religion and selflessness are four adjectives that best describe the women in my family history. The main inspiration for this piece is my great-grandmother, a strong woman who has experienced death of her children, deceit from her partner and poverty; she is the key element for this photograph.
- SkinPhotography piece developed under the theme 'skin' for Flanzine (Portugal); Concept: The selection of a model was based on whether they were open to share a strong, defining moment in their lives. My interpretation of 'skin' was simply core emotions at the surface of your skin you are not scared of sharing and carrying with you as a character build-up and not a weakness and fear. Process: Photo session done in a studio using sequential photography whilst the model shares her story; the selected
- This Non-Future We're Living In"Will we have anything left after all this, these days, this non-future which we live in? (...) Well, everything would be easier if I had a degree, a driver to drive my car, and always wore ties. Sometimes I do, but it is different to wear a tie on the neck and to use it on the head. It happened from the moment I lost track of my values. All my values were gone, right in front of me. The money is spent, the body is spent. The memory. (...) It does not attract me to be a banker, having money. The
Work history
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Campaigns Assistant & DesignerDecco Stuart and McIntosh
- Perth, United KingdomFull Time
- Increased campaign interaction by implementing a new marketing platform
- Improved brand image through the implementation of this new platform and via improved digital and print design
- Developed a successful e-mail marketing campaign to assist the sales team meet a weekly sales quota. This campaign was targeted business requirements such as selling excess stock and fulfilling various and fluctuating branch commitments.
- Developed a coherent image for the annual Trade Show,
=Presentation for screens
= Customer and Supplier Communication
= Trade Show Offer Book Preview
= Main Trade Show Book
= Multiple Annual Events Promotional Materials
= Daily and Weekly Promotional Materials Development
= E-mail Campaign Scheduling and Design
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Graphic DesignerFamily Discount Design
- Lisbon, PortugalInternship
• Branding and web designer, responsible for delivering custom branded websites
• Managed meetings with clients
• Procured further business for Family Discount Design by thoroughly researching client's business
and explaining the benefits of additional web design services
• Content managed clients online store and providing additional UI error monitoring
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Skills
- Adobe Creative Suite
- Graphic Design
- Email Communications
- Marketing Campaigns
- Web Design
- Photography Editing
- Video
- Video Editing
- Communicating Ideas
Education
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Bachelor of Arts (BA) University of the Highlands and Islands
Perth, United Kingdom
Visual Communication and Design / Focus on Design thinking process applied to Strategic Design and UI/UX design, Editorial Design and Photography
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BA Open DegreeAr.Co Lisbon
- Lisbon, Portugal
Graphic Design, Illustration & Letterpress
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