Hello! I am a digital mind, entrepreneur and design lover with a restless desire for remarkable work. For me that means to create innovative new solutions rooted in people's actual needs, able to drive change across industries and societies. To do so, culture is vitally important for me as well as bloody nice people to work and grow with.
Having worked five years in a digital agency, I led cross-functional teams (design, technology, media production) and managed 30+ clients across agriculture, energy, food, health care, retail and tech industries.
I lived and studied in London, Boston, San Fransisco and Germany. Graduated with distinction from Hult International Business School, where I did my M. Sc. in International Business with focus in product development, marketing solutions and innovation strategy. During my Masters, I represented my university as a Global Ambassador on events in the UK, US and Germany, founded the London Marketing Club and launched our startup The Nxt Chapter.
Specialities: concept creation, strategy, UX/UI, branding, user research, digital marketing, product development, business modeling, go-to-market strategy, growth hacking, keynote, pitching, workshops.
Personal website in progress. Curious minds, please check this out:
Projects
- Founder & PresidentThe purpose of the MARKETING CLUB is to give students the opportunity to develop their marketing and creativity skills, organise workshops, benefit from marketing job experiences via club talks and networking to global marketing companies. We think global and for us to stay in contact with Hult Marketing Clubs in Boston and all other the world is a great opportunity!
- Business Design: The Nxt ChapterOur mission is to break the taboo about divorce and break up for millennials in the US. We are looking for people, who are interested in being part of our exclusive test group. If you are curious about new technologies, people and happiness of life please get in touch. Website: www.thenxtchapter.com
- Web Design: Kite Dance Studio PhilippinesClient: Kite Dance Studio, Philippines Task: Create a responsive website, including timetable, showcase gallery and multiple call-to-actions for B2B clients. I created this website for a friend and wonderful person, because I am amazed by the story of this studio. Kite Dance Studio was founded 2014 in Davao, Philippines. The founder and manager Harlene Busia supports their young professional dancers with schoolarships, enabling them a better life through eduction in a country where this is not normal.
Work history
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Product Managercome2coach
London, United KingdomFull Time
Web-platform and mobile application comparable to Airbnb focused on live-coaching. See: www.come2coach.de
- Managed the web-based pilot platform, blog and mobile application and lead a cross-functional team of design and development from concept to launch and growth management.
- Established and developed relationships with new clients, reaching a base of 80 experts.
- Lead the strategy and execution of brand communication and media production in collaboration with external agencies, freelancer and influencer.
- Designed, analyzed and optimized content strategies and cross-media campaigns reaching 10.000 monthly user via email, social media, SEA and events.
- Responsible for business development with clients and partners.
- Keynote speaker at national events and universities.
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Account & Project ManagerMARKENKONSTRUKT
- GermanyFull Time
Combined digital technology, strategy, business planning, user experience design and agile/lean development practices to lead multidisciplinary teams through continuous iterations of ideation, scoping, design, development, launch, and growth.
Created UX/UI concepts and realized 50+ solutions for small and big screens - and even no screen.
Managed medium and large clients across various industries - agriculture, automotive, energy, education, food, healthcare, new ventures and tech.
Designed and facilitated internal workshops and external workshops with multi-disciplinary teams and corporate partners.
Skills
- Digital Marketing
- Creative Thinking
- Public Speaking
- Brand Management
- Events
- Product Managemenet
- Prototyping
- User Experience
- User Testing
- Wireframing
Education
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Master Degree in International Business, Marketing, EntrepreneurshipHult International Business School
- London, United Kingdom
The Master of International Business program enables me to develop a deep understanding of the concepts of global business. Ranked #1 for diversity from the economist, I studied and became friends with people from across the globe. During my summer electives, I rotated to Hult campuses Boston and San Fransisco and choose London as my home campus.
Specializations: solutions marketing, new product development, disruptive business models.
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Bachelor Degree in International Business + MarketingInternationale Berfufsakademie Freiburg
- Freiburg, Germany
Marketing Courses: Consumer Behaviour, Market Research, International Marketing, Marketing Ethics, Price Management, Brand Management + Communications, Social Media Marketing, Supply Chain Management, B2B-Marketing, Marketing Strategy.