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Hello! I am a digital mind, entrepreneur and design lover with a restless desire for remarkable work. For me that means to create innovative new solutions rooted in people's actual needs, able to drive change across industries and societies. To do so, culture is vitally important for me as well as bloody nice people to work and grow with. Having worked five years in a digital agency, I led cross-functional teams (design, technology, media production) and managed 30+ clients across agriculture, energy, food, health care, retail and tech industries. I lived and studied in London, Boston, San Fransisco and Germany. Graduated with distinction from Hult International Business School, where I did my M. Sc. in International Business with focus in product development, marketing solutions and innovation strategy. During my Masters, I represented my university as a Global Ambassador on events in the UK, US and Germany, founded the London Marketing Club and launched our startup The Nxt Chapter. Specialities: concept creation, strategy, UX/UI, branding, user research, digital marketing, product development, business modeling, go-to-market strategy, growth hacking, keynote, pitching, workshops. Personal website in progress. Curious minds, please check this out:Locked Pro Plan feature
Web-platform and mobile application comparable to Airbnb focused on live-coaching. See: www.come2coach.de - Managed the web-based pilot platform, blog and mobile application and lead a cross-functional team of design and development from concept to launch and growth management. - Established and developed relationships with new clients, reaching a base of 80 experts. - Lead the strategy and execution of brand communication and media production in collaboration with external agencies, freelancer and influencer. - Designed, analyzed and optimized content strategies and cross-media campaigns reaching 10.000 monthly user via email, social media, SEA and events. - Responsible for business development with clients and partners. - Keynote speaker at national events and universities.
Lead cross-functional teams in marketing, communication and digital client projects from various industries like agriculture, energy, food, health care and tech.
Assisted Senior Managers and managed SME clients by developing communication materials for print and online as well as digital experiences for web and multitouch interfaces.
The Master of International Business program enables me to develop a deep understanding of the concepts of global business. Ranked #1 for diversity from the economist, I studied and became friends with people from across the globe. During my summer electives, I rotated to Hult campuses Boston and San Fransisco and choose London as my home campus. Specializations: solutions marketing, new product development, disruptive business models.
Marketing Courses: Consumer Behaviour, Market Research, International Marketing, Marketing Ethics, Price Management, Brand Management + Communications, Social Media Marketing, Supply Chain Management, B2B-Marketing, Marketing Strategy.