Victoria Erdelevskaya

Victoria Erdelevskaya

Photographer & Rich Media CoordinatorLondon, United Kingdom
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Pip Jamieson
Matt Willey
JVG Studio
Victoria Erdelevskaya

Victoria Erdelevskaya

Photographer & Rich Media CoordinatorLondon, United Kingdom
About me
Senior creative specialising in capturing and delivering rich media content. I am responsible for production of photo and videoshoots, execution, retouching and delivery. Recent clients include: The Sotheby's, The National Theatre, Bulleit Bourbon (Diageo), British Council, Almeida Theatre, Heal's, Nordic Sofa, The ICA London. I oversee and deliver creative projects that aim to touch the viewer in an effective and meaningful manner. I make sure content it created on time and within budget. I thrive managing complex projects for several brands at the same time as well as wearing multiple hats and working on all aspects of art direction, production and execution. I believe in active, encouraging and developing style of leadership and I am lucky to have worked with best professionals in the industry. I have worked on projects that involved visual re-branding, 3D models and 360 CGI renders delivery, content creation for start ups. I am proud of the content created by my team and myself and the positive impact it has on direct sales as well conversion rate and click through rate.
Projects
  • Video for Heal's
    Video for Heal's
  • Heal's
    Heal'sInterior Photography
  • Portraits
    Portraits
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Work history
    H
    H
    Photographer & Rich Media CoordinatorHeal's
    London, United KingdomFull Time
    I strive to deliver best in the industry online experience with great imagery and rich media to support Heal's heavily investing in a new website. - Working on photo and video shoots ensuring briefs are delivered according to brand's guidelines, on time and to highest standard - Project management - Delivering e-commerce photo/video projects - Improved and streamlined process of cut-outs delivery - Quality control - Overseeing CGI project, QC of delivered rendered assets - Editing photo and video - Sound recording and editing - Content and assets management using ImageRelay platform - Managing outsourcing to retouching and rendering agencies
    E
    E
    Head Photographer & VideographerEnnovators
     - London, United KingdomFull Time
    - Art directing photo/video shoots to the brief, carrying out research and preparation; - Creating high quality photo and video content for the company’s brands that improved conversion rate and resulted in increase in direct sales; - Achieved 20% increase on click through rate on email campaigns; - Produced lifestyle content that increased revenue by 25%; - Managing a team of freelance and in house photographers and assistants; - Ensuring content created is working within the responsive design and accessible across the platforms; - Overseeing content production as a part of 3D modelling project for Nordic Sofa brand; - Working closely with Marketing, PR, Design and Content departments to ensure successful online campaigns; - Working within set budgets; - Using and maintaining an extensive range of technical equipment, including cameras, lenses, lighting and software; - Casting models, hiring make up and hair artists, arranging props and styling of the shoots; - Editing still and moving images; - Managing the processing and use of images, addressing technical problems, checking for quality and consistency.
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Skills
  • Fashion
  • Advertising
  • Events
  • Film
  • Visual Arts
  • Art Direction
  • Commercial Photography
  • Photojournalism
  • Retouching
  • Documentary
  • Editorial
  • Final Cut Pro
  • Indesign
  • Photoshop
  • Videography
Education
    Blake College logo
    Blake College logo
    PhotographyBlake College
     - London, United Kingdom
    Photography
    S
    S
    Masters in Economics and ManagementSaint Petersburg State Polytechnic University
     - Saint Petersburg, Russia
    Masters in Economics and Management