Projects credited in
- World Afro Day - Ogilvy Roots and OgilvyOgilvy, Wavemaker and World Afro Day have partnered up for a new awareness campaign titled Change the Facts, Not the Fro for World Afro Day 2018. The annual event founded by Michelle De Leona aims to help change the narrative around natural Afro hair. Back on 5th September 2016, a US federal court ruled it legal to ban dreadlocks in the workplace, it’s a ban not faced by any other hair and in turn creates a perpetuated bias against Afro hair. Afro hair is rarely celebrated, whereas straight hair
- Ogilvy Roots & WPP Roots: Co-founder & Social SecIn March 2017 we Co-Founded Ogilvy Roots, a network dedicated to championing greater ethnic and cultural diversity within the creative industry. Working with a brilliant team of account handlers, creatives, planners and project managers to break down barriers to greater inclusivity and representation of people of colour within our industry, our agency and the work. Since it's launch I've played a key role in organising social events, branding, developing our pillars and it's expansion into WPP
- WELCOME TO GuPHORIAQ: What’s a bite of Gü pudding like? A: Think drugs, but better. Welcome to the world of Güphoria, a psychedelic pleasure trip that starts at the tip of your tongue and ends in a trippy world of taste. This was Gü’s first TV spot in 5 years and an overhaul of their social visual style and TOV. We won the social campaign with a 3 dimensional world of flavour, and they gave us the TV in a package deal. We think the result turned out pretty damn delicious.