WELCOME TO GuPHORIA

Q: What’s a bite of Gü pudding like? A: Think drugs, but better. Welcome to the world of Güphoria, a psychedelic pleasure trip that starts at the tip of your tongue and ends in a trippy world of taste. This was Gü’s first TV spot in 5 years and an overhaul of their social visual style and TOV. We won the social campaign with a 3 dimensional world of flavour, and they gave us the TV in a package deal. We think the result turned out pretty damn delicious.

WELCOME TO GuPHORIA by EMILY CAMACHO
WELCOME TO GuPHORIA by EMILY CAMACHO
WELCOME TO GuPHORIA by EMILY CAMACHO
WELCOME TO GuPHORIA by EMILY CAMACHO
WELCOME TO GuPHORIA by EMILY CAMACHO
WELCOME TO GuPHORIA by EMILY CAMACHO
WELCOME TO GuPHORIA by EMILY CAMACHO
WELCOME TO GuPHORIA by EMILY CAMACHO
WELCOME TO GuPHORIA by EMILY CAMACHO
EMILY CAMACHO
Senior art director
vithoosheka Ragunathan
Project Manager
Antoanet Azhib
Strategist