Phillip Bott-Hansson

Phillip Bott-Hansson

Strategy DirectorLondon, United Kingdom
+ Info

79

Connections
Pip Jamieson
Charles Olayinka
Richard Baynham
Phillip Bott-Hansson

Phillip Bott-Hansson

Strategy DirectorLondon, United Kingdom
About me
I’m a planner who believes advertising owes consumers for taking their time, and that debt should be paid by creating something people care about. For 10+ years I have rolled up my sleeves, worked with clients to find the right insights, and collaborated with creatives to make those insights come to life, across global and national accounts. If we want consumers to think differently we need great creative, powered by great strategy.
Projects
  • Morrisons makes it
    Morrisons makes itThe Brief Morrisons needed a new direction to counteract increased competition in the food retail market from discounters such as Aldi and Lidl, which were stealing share from the big four at a rapid pace. Morrisons therefore needed to create a point of difference. The Insight Morrisons makes more of its own food in-store than any other supermarket, and from our research we found that Morrisons staff were more helpful than competitors – so we wanted to build the brief on those two aspects. Th
  • GÜ PUDS - Let us take you To Güphoria
    GÜ PUDS - Let us take you To GüphoriaThe Brief Gü hasn’t communicated with consumers in over 3 years, and is now facing strong competition from other dessert options and being demonised by the healthy eating trend. We wanted to remind people why they fell in love with Gü in the first place, not just because it’s a dessert that tastes delicious, but because it’s a dessert that truly satisfies like no other, that gives you a (temporary) escape from a world that feels more busy, competitive and judging than ever. Gü’s company motto is
  • Gillette - Made of what matters
    Gillette - Made of what mattersThe Brief We were asked to rejuvenate Gillette, embracing the new intent behind ‘The Best a Man Can Get’ to make the new generation of Gillette consumers (millennial men) embrace and engage with the brand again. We were asked to do this by putting sports back at the heart of what Gillette does. Gillette had just launched its new brand direction and while it may not have been executed in exactly the right way, what it said was right, and we needed to build upon that message. The Insight The
Projects credited in
  • Oral-B
    Oral-BChristmas is a time of joy. But it’s also a time of minor frustrations. This film captures these imperfect moments, showing that whatever happens we can still keep smiling. Directed by Stephen Pipe, the film picked up at D&AD and British Arrows amongst others.
  • GÜ - Let us take you to Güphoria
    GÜ - Let us take you to GüphoriaOur TV and Social campaign featuring a swirling dessert-powered house party to bring to life Gü's tasty puds! The soundtrack is a bespoke composition by the Finger Music and Sound Design agency.
  • Circle - 'The Jobless Generation'
    Circle - 'The Jobless Generation'A compendium film I made out of a larger number of 'video CV's' I shot and directed for Publicis London, and their youth charity Circle. Every single young person in this film recieved either a job offer or opportunity as a result of this film. My aim for this project was to capture each young person's dream - whether they wanted to be a screenwriter/director or simply a qualified electrician >>> WATCH FILM HERE <<<
+ Show more
Work history
    I
    I
    Strategy DirectorIndicia Worldwide
     - London, United KingdomFull Time
    Saatchi & Saatchi logo
    Saatchi & Saatchi logo
    Global Strategy DirectorSaatchi & Saatchi
     - London, United KingdomFull Time
+ Show more
Skills
  • Advertising Planning
  • Planning
  • Creative Planning
  • Brand Planning
  • Ad Strategy
  • Creative Strategy
  • Creative Storytelling
  • Creative Briefing
  • Culture Inspiration
  • Creative Advertising
Education
    U
    U
    MSc Merit strategic marketing and consultingUniversity of Birmingham
     - Birmingham, United Kingdom
    Received the Simon Evans Scholarship for Exceptional students Winner of the DSG - national student consulting competition
    De Montfort University logo
    De Montfort University logo
    Bachelors degree (First Class) in Marketing Communications and AdvertisingDe Montfort University
     - Leicester, United Kingdom
    (CERT DDM) Received the Certificate for Direct and Digital Marketing Recipient of the IDM Award for Interactive and Digital Marketing
Awards
    D&AD logo
    D&AD logo
    Wooden PencilD&AD