Over 10 years of extensive experience creating engaging on trend 360° campaigns, branded content, advertising and events. Creative leader with passion for strong visual storytelling aligned to customer needs, data and marketing strategies. History of success in creating print / digital design, photography, video and animations for brands across fashion, jewellery, luxury, lifestyle, beauty and fragrance industries.
Projects credited in
- Breitling 2019 Christmas Campaign – Global Activation – Social Paid Media, OOH, PrintFor Christmas 2019, Spring were tasked with developing the creative idea of the Breitling Santa – developed in house by their trade team – and developing it into a global, integrated activation. The concept was simple; Breitling had designed three versions of Santa based on their three product pillars of Land, Air and Sea, which were being used through the retail environment and would also be produced as limited edition baubles. Spring took this concept and built an animated Santa story in C
Work history
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Creative LeadNomadic Films
London, United KingdomFull Time
Responsible for the development and execution of Swarovski’s creative vision, and reported directly to the managing director on all matters. Led the creative department in the production and management of seasonal branded content, media and advertising campaigns, BTL marketing collateral, and digital activations.
Monitored the workflow of all creative staff to ensure the timely completion of all tasks while maintaining a high standard of production. Served as chief point of contact with client, turning briefs into comprehensive concepts and guidelines, as well as developing detailed PPM decks populated with flat plans, digital prototypes, storyboards, set design briefs, talent casting, crew selection, production schedule, and post production time frames.
• Led the concept generation, production, and post-production of Swarovski FW18 Global and APAC campaigns, delivering 500+ assets across TV commercials, OOH, in-store POS, magazines, catalogues, social media campaigns, digital advertising, e-commerce visuals, and PR.
• Headed and guided large team of talent, art directors, photographers, videographers, set designers, stylists, hair and makeup artists across various studios in New York and London.
• Partnered with the ATL agency to direct SS19 digital activations, generating concepts and devising new brand’s creative vision.
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Senior Art DirectorNomadic Films
London, United KingdomFull Time
Oversaw the creation and delivery for all visual aspects of PR and in-store events, advertising campaigns, BTL, and social media. Drew on a wealth of industry expertise to develop concepts, prototypes, and storyboards.
Additionally executed a range of post-production tasks for print, social media, and digital channels, delivering visual and brand guidelines for crew to follow in the production of design, photography,
and video. Led a growing team of in-house art directors and graphic designers, as well as sourcing
and supervising contracted crews in London, Paris, and Milan.
• Oversaw the visual aspects of major PR events, in-store activations (UK and Italy) and the
Galleria Vittorio Emanuele Christmas launch event (Italy), its social media activations and live coverage.
• Created and directed digital marketing activations, partnering with macro global influencers, as well as more local, micro talent
Skills
- Fashion
- Advertising
- Film
- Branding
- Corporate Identity
- Print Design
- Art Direction
- Typography
- Brand Identity
- Design
- Creative Direction
- Online Campaigns
- Print Campaigns
- Logo Design
- Indesign
- UX Design
- Editorial Design
- Storyboarding
Education
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Publishing and Multimedia CommunicationsAnhembi Morumbi University
- São Paulo, Brazil
Awards
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Award of Excellence - Overall Magazine DesignSociety of News Design
Época Negócios Magazine