Breitling 2019 Christmas Campaign – Global Activation – Social Paid Media, OOH, Print

For Christmas 2019, Spring were tasked with developing the creative idea of the Breitling Santa – developed in house by their trade team – and developing it into a global, integrated activation. The concept was simple; Breitling had designed three versions of Santa based on their three product pillars of Land, Air and Sea, which were being used through the retail environment and would also be produced as limited edition baubles. Spring took this concept and built an animated Santa story in Cinema 4D and After Effects which could be re-cut for a multi-phase sequential paid campaign, and reformatted for various other uses – including Santa GIFs for Instagram stories. This concept also evolved into an OOH placement at Zurich's upmarket Jelmoli store and Breitling's corporate Christmas card.