Wayne Sullivan

Marketing and Communications Lead for Major Sports Events

Mid Level
London, United Kingdom
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Projects credited in

About me

A creative, results-driven Digital Marketing and Communications executive, experienced in delivering digital and marketing strategies, brand management, campaign and content delivery. A confident, collegial team leader and experienced manager, motivated by creating a thriving team environment. Experienced in managing creative, media, research and PR agencies and fluent in the full marketing mix. Has a track record of working with high-profile stakeholders on campaigns that maximise income, enhance reputation, engage audiences and support organisational growth.


  • Social Advertising
  • Marketing
  • Project Management
  • Social Media Marketing
  • Marketing Strategy
  • Digital Marketing
  • Brand Marketing
  • User Experience
  • Stakeholder Engagement
  • Event Organisation

People I’ve worked with

Companies I’ve worked with



    • Advertising
  • Artichoke


    • Charity
  • Mayor of London

    Mayor of London

    • Non Creative Industries
  • Pride in London

    Pride in London

    • Charity

Work history


Marketing and Digital Comms Lead Officer for Major Sports in London

Greater London Authority

Jan 2019
  • London, United Kingdom
  • Full Time


Senior Digital Marketing and Comms Exec

Greater London Authority

Apr 2016
  • London, United Kingdom
  • Full Time
  • Channel manager for City Hall social media accounts Communicating the Mayor of London’s key policies through engaging digital content. End to end digital campaign manager for Mayoral projects and associated budgets of up to £100,000 Developed and delivered the Mayor's digital marketing and communications strategies. Created social media graphics for campaigns daily postings Research, create, edit and publish new ways to engage with communities by delivering innovative in the moment content such has with live streams, innovative graphics and 3D video. Use of social media and digital management tools such as Hootsuite, Sprout Social, Social Studio and Google analytics to deliver effective results Manage relationships with cross-functional GLA teams, senior GLA staff, the Mayor's Office, the Mayor’s Press team and external stakeholders including London & Partners and Transport for London. Overseen a substantial increase in our reach and engagement across all our social channels.


Senior Candidate and Engagement Officer

The Future Leaders Trust

Sep 2014 - Apr 2016
  • London, United Kingdom
  • Full Time
  • Developed a social media and events strategy to drive recruitment numbers. Lead on key community engagement and communication campaigns Use of analytics to evaluate our social channels and track our campaigns. Managed in house events supporting our programmes, developing better community relations. Full line management responsibilities.



Reed Agency

Sep 2013 - Sep 2014
  • London, United Kingdom
  • Freelance
  • Supported long term marketing campaigns for both organisations Supported in-house and external events Liaised with stakeholders, suppliers and contractors Managed and maintained budgets, as well as invoices



BA Politics and International Relations Joint Honours

Royal Holloway

Sep 2006 - Jul 2009
  • Egham, United Kingdom


Sep 2004 - Sep 2006
  • London, United Kingdom
  • Politics, History Media Studies