About me
A creative, results-driven Digital Marketing and Communications executive, experienced in delivering digital and marketing strategies, brand management, campaign and content delivery. A confident, collegial team leader and experienced manager, motivated by creating a thriving team environment. Experienced in managing creative, media, research and PR agencies and fluent in the full marketing mix. Has a track record of working with high-profile stakeholders on campaigns that maximise income, enhance reputation, engage audiences and support organisational growth.
Projects credited in
- Mayor of London | London Needs You Alive The Mayor of London rises above scare and shock tactics with an influencer-led strategy to tackle knife crime in the capital. The first work from Abbott Mead Vickers BBDO since winning the anti-knife crime brief targets 13- to 16-year-old Londoners and asks them to tell their friends and family via social media why London needs them alive and why they shouldn’t carry a knife. Some of London’s most influential young artists, from grime and rap stars to poets and bloggers, have joined Mayor Sadi15
- #LONDONNEEDSYOUALIVE#LondonNeedsYouAlive (@londonneedsyoualive) movement launched at 9am on the 15th November 2018. For Instagram photos and videos click here. Photographer: Tom Sloan Agent: LaLaLand Artist Collaborator: Photofusion Young Photographer: Kourosh Simpkins Young Photographer: Aliyah Otchere Directors: Novemba Agency: AMV BBDO Art Producer: Jaki Jo Hannan & Alicia Hart TV Producer: Darapen Vongsa-Nga Press Release: A generation is in critical need of help. Knife crime remains one of the single biggest c
- Pride in LondonEvent producer for Pride in London, the second-largest one-day event in London after the New Year's Eve fireworks. Key components include a parade of 30,000 participants from Baker Street to Whitehall, a concert to 65,000 people in Trafalgar Square and stages and street parties in Soho. Contracted by the board of London LGBT Community Pride to deliver the event, the event is also supported by the Mayor of London.
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Work history
Marketing and Digital Comms Lead Officer for Major Sports in LondonGreater London Authority
London, United KingdomFull Time
Senior Digital Marketing and Comms ExecGreater London Authority
London, United KingdomFull Time
Channel manager for City Hall social media accounts
Communicating the Mayor of London’s key policies through engaging digital content.
End to end digital campaign manager for Mayoral projects and associated budgets of up to £100,000
Developed and delivered the Mayor's digital marketing and communications strategies.
Created social media graphics for campaigns daily postings
Research, create, edit and publish new ways to engage with communities by delivering innovative in the moment content such has with live streams, innovative graphics and 3D video.
Use of social media and digital management tools such as Hootsuite, Sprout Social, Social Studio and Google analytics to deliver effective results
Manage relationships with cross-functional GLA teams, senior GLA staff, the Mayor's Office, the Mayor’s Press team and external stakeholders including London & Partners and Transport for London.
Overseen a substantial increase in our reach and engagement across all our social channels.
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Skills
- Social Advertising
- Marketing
- Project Management
- Social Media Marketing
- Marketing Strategy
- Digital Marketing
- Brand Marketing
- User Experience
- Stakeholder Engagement
- Event Organisation