Wayne Sullivan
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Wayne Sullivan

Marketing and Communications Lead for Major Sports EventsLondon, United Kingdom
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Wayne Sullivan
Available

Wayne Sullivan

Marketing and Communications Lead for Major Sports EventsLondon, United Kingdom
About me
A creative, results-driven Digital Marketing and Communications executive, experienced in delivering digital and marketing strategies, brand management, campaign and content delivery. A confident, collegial team leader and experienced manager, motivated by creating a thriving team environment. Experienced in managing creative, media, research and PR agencies and fluent in the full marketing mix. Has a track record of working with high-profile stakeholders on campaigns that maximise income, enhance reputation, engage audiences and support organisational growth.
Projects credited in
  • #LONDONNEEDSYOUALIVE
    #LONDONNEEDSYOUALIVE#LondonNeedsYouAlive (@londonneedsyoualive) movement launched at 9am on the 15th November 2018. For Instagram photos and videos click here. Photographer: Tom Sloan Agent: LaLaLand Artist Collaborator: Photofusion Young Photographer: Kourosh Simpkins Young Photographer: Aliyah Otchere Directors: Novemba Agency: AMV BBDO Art Producer: Jaki Jo Hannan & Alicia Hart TV Producer: Darapen Vongsa-Nga Press Release: A generation is in critical need of help. Knife crime remains one of the single biggest c
  • LONDON NEEDS YOU ALIVE
    LONDON NEEDS YOU ALIVE
  • Mayor of London | London Needs You Alive
    Mayor of London | London Needs You Alive The Mayor of London rises above scare and shock tactics with an influencer-led strategy to tackle knife crime in the capital. The first work from Abbott Mead Vickers BBDO since winning the anti-knife crime brief targets 13- to 16-year-old Londoners and asks them to tell their friends and family via social media why London needs them alive and why they shouldn’t carry a knife. Some of London’s most influential young artists, from grime and rap stars to poets and bloggers, have joined Mayor Sadi
  • Pride in London
    Pride in LondonEvent producer for Pride in London, the second-largest one-day event in London after the New Year's Eve fireworks. Key components include a parade of 30,000 participants from Baker Street to Whitehall, a concert to 65,000 people in Trafalgar Square and stages and street parties in Soho. Contracted by the board of London LGBT Community Pride to deliver the event, the event is also supported by the Mayor of London.
  • London Is Open
    London Is Open
  • Female Founders Trade Mission to Silicon Valley 2018
    Female Founders Trade Mission to Silicon Valley 2018Fifteen leaders of London's fastest-growing women-led tech companies headed to Silicon Valley in May 2018 for an international trade mission organised by Silicon Valley Comes to the UK and the Mayor's International Business Programme.
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Work history
    Greater London Authority logo
    Greater London Authority logo
    Marketing and Digital Comms Lead Officer for Major Sports in LondonGreater London Authority
    London, United KingdomFull Time
    Greater London Authority logo
    Greater London Authority logo
    Senior Digital Marketing and Comms ExecGreater London Authority
    London, United KingdomFull Time
    Channel manager for City Hall social media accounts Communicating the Mayor of London’s key policies through engaging digital content. End to end digital campaign manager for Mayoral projects and associated budgets of up to £100,000 Developed and delivered the Mayor's digital marketing and communications strategies. Created social media graphics for campaigns daily postings Research, create, edit and publish new ways to engage with communities by delivering innovative in the moment content such has with live streams, innovative graphics and 3D video. Use of social media and digital management tools such as Hootsuite, Sprout Social, Social Studio and Google analytics to deliver effective results Manage relationships with cross-functional GLA teams, senior GLA staff, the Mayor's Office, the Mayor’s Press team and external stakeholders including London & Partners and Transport for London. Overseen a substantial increase in our reach and engagement across all our social channels.
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Skills
  • Social Advertising
  • Marketing
  • Project Management
  • Social Media Marketing
  • Marketing Strategy
  • Digital Marketing
  • Brand Marketing
  • User Experience
  • Stakeholder Engagement
  • Event Organisation
Education
    R
    R
    BA Politics and International Relations Joint HonoursRoyal Holloway
     - Egham, United Kingdom
    C
    C
    A LevelsCity of Westminster College
     - London, United Kingdom
    Politics, History Media Studies