Whats Up

Whats Up

Head of BrandBelfast, United Kingdom
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Whats Up

Whats Up

Head of BrandBelfast, United Kingdom
Projects credited in
  • New Decade, New Hustle
    New Decade, New HustleMatchaBar is the world’s first matcha-based energy drink and the fastest-growing brand in natural energy. They’re all about self-expression and positive energy, with a soul rooted in music and community. After a successful launch, it was time for MatchaBar to evolve to reach the masses; they tasked us with rebranding their Hustle line to disrupt the category and take matcha mainstream. We made their brand world look as upbeat as their energy range makes drinkers feel, allowing them to slide in