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Will Lyth
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Will Lyth

CopywriterHove, United Kingdom
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Will Lyth
Available

Will Lyth

CopywriterHove, United Kingdom
Professions
  • Copywriter
LevelSenior
AvailabilityFreelance, Full-time
About me
I help companies create personality-driven copy that gets people to believe and buy the transformation they have to offer. Whether you're a Fortune 500 Company or a humble startup, I can help you attract more customers and convert them. I have developed my own All Out Copy process that involves market research & tone of voice development, giving us the foundation to write copy that your customers will love.
PostsProjectsExperienceTeam
Projects
  • Anthill landing page
    Anthill landing pageAnthill needed to show KBB customers (kitchens bedrooms bathrooms) why they should use their CRM. After researching the competition, we created a landing page to show customers why Anthill is the winner. Salesforce, HubSpot and many of the other leading CRMs were overly complicated and expensive when it comes to the long KBB sales cycle. I listed their flaws to present Anthill as the obvious solution.
  • A/B testing for Joosr's landing page
    A/B testing for Joosr's landing pageJoosr provides 20-minute non-fiction book summaries via a downloadable app, available for IOS and Android devices. Having reviewed their homepage, I made the copy changes that led to a 37% improvement in conversions.
  • Pixie CRM landing page
    Pixie CRM landing pagePixie is a CRM designed for small accountancy firms. As the product is still in beta, I was required to create a wireframe and copy from scratch to attract beta users.
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Work history
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    Freelance Copywriteradidas
    Amsterdam, NetherlandsFreelance
    I helped Adidas create global brand & copywriting guidance – providing employees, freelancers, and external agencies with everything they needed to create on-brand campaigns. I joined on a 6-month contract (full-time), had my contract extended twice, and received a great testimonial. “We were recommended to Will via LinkedIn about a year ago. He came to our team at adidas with great expertise and a diverse background in clients. So for us, adding him to our team was a no-brainer especially after having a conversation with him. Will demonstrated quite quickly his experience over the years as a freelancer. He is results-driven, practical in approach, and very organised. He has a great capacity to dive into complex topics with ease and deliver complete tasks on time and above expectations. Besides his professional skills on a personal level, Will is a joy to have on our team. He is kind in communication, positive in perspective, and helpful to the whole team. A real collaborator that can easily adapt to any team.” – Tatianne Smit-Lugo Program Manager for Digital Guidance, adidas
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    CopywriterAll Out Copy
    Hove, United KingdomFreelance
    I help companies attract and convert customers with customer research-backed conversion copy: All Out Copy. Because it doesn’t matter how talented a copywriter is: without research, you’re working on assumptions. And you know what? You might do a great job! But with research, the result would have been much, MUCH greater… My phase-gated process ensures we move at a pace that doesn’t give you the heebie-jeebies. We’ll learn what your customers want and where your competitors are missing opportunities, Then, we’re all set to write All Out Copy in a tone of voice that you and your customers will love. I offer: conversion copywriting, market research, tone of voice development, content writing, consultancy. Clients include: adidas, ProdPad, Drinkaware, Amplience, TextNow, and Gemba Academy. (I am currently operating as a limited company.)
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Skills
  • Copy
  • Copywriting
  • Brand Tone
  • Ad Copywriting
  • Marketing
  • B2B Copywriting