Anthill needed to show KBB customers (kitchens bedrooms bathrooms) why they should use their CRM. After researching the competition, we created a landing page to show customers why Anthill is the winner. Salesforce, HubSpot and many of the other leading CRMs were overly complicated and expensive when it comes to the long KBB sales cycle. I listed their flaws to present Anthill as the obvious solution.