Willa Lei

Willa Lei

Graphic designer/visual merchandisingLondon, United Kingdom
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Israel Peters
Jason Bruges
Jade Tomlin
Willa Lei

Willa Lei

Graphic designer/visual merchandisingLondon, United Kingdom
About me
Highly creative with the ability to drive brands forward through innovative visual schemes and concepts. Possessing a proven ability to make a strong impact with visual merchandising and have a flair for redesigning in-store layouts to drive sales forward. Have strong product knowledge and continuously implement visual guidelines to ensure visual standards are maintained. A quick learner with a detailed understanding of the interplay between design, business, and marketing. A competent team player with a determined approach to project completion. Technical expertise in Adobe Illustrator, Photoshop, and InDesign. Areas of Expertise include: • Visual Merchandising • Brand Management & Visibility • Revenue & Profit Growth • Graphic Design / Retail Design • Relationship Building • Project Management • Cosmetic Market Device • Budget Management • Problem Resolution
  • Book Design: LOverlap
    Book Design: LOverlapThe project uses colours based on colour psychology to reflect the mood of 587 days of love affairs with three books and a colour guide.
  • Poster design- Perec aujourd'hui
    Poster design- Perec aujourd'huiPoster design Brief: -Make a poster for book lover who love George Perec- -Start with a one day workshop- -Can only use Helvetica-
  • Book design-Species of Spaces
    Book design-Species of SpacesBrief: -Teamwork- -My role: team leader- -Redesign the book 'Species of Spaces' written by George Perec-
  • Mapping the City
    Mapping the CityBrief: -Research and think about a city- -Create a map or series of maps that explains, reveals or even hides an aspect of a city- -Can be a conventional map, but it could also be a totally new form-
  • Taiwan Lamcome counter renovation 2017
    Taiwan Lamcome counter renovation 2017This Lancome counter is in Xinyi District, which includes Taipei 101, Taipei International Convention Centre, Taipei World Trade Centre, National Sun Yat sen Memorial Hall and various shopping malls and entertainment venues, making it the most cosmopolitan district of Taipei. It is also considered the financial district of Taipei.​​​​​​​
  • Visual merchandise- YSL POP UP store 2017
    Visual merchandise- YSL POP UP store 2017
Work history
    L'Oréal logo
    L'Oréal logo
    Visual MerchandiserL'Oréal
     - TaiwanFull Time
    Defined, designed, and implemented a creative visual merchandising strategy. Created appealing and eye-catching visual displays that lead the customer through the entire store. Produced displays, signs, floor plans, and special promotions displays. Changed displays to promote new product launches and reflect themes. Implement and assess detailed expenses and annual budget. Key Accomplishments: • Identify key messages and set a clear image of the end result and present ideas to act in alignment to the organisation’s culture, products, image, and target market.
    L'Oréal logo
    L'Oréal logo
    Visual Merchandising AssistantL'Oréal
     - TaiwanFull Time
    Contributed to ideas and executed plans to help support merchandising efforts. Positioned items, appearing noticeable and appealing, to increase their profits by enticing customers to buy products. Performed tasks to keep the merchandising department operating smoothly, including performing research on products and pricing from competitors. Key Accomplishments: • Executed strategic visual merchandising for Biotherm for monthly launch, working on designing new launch staging. • Coordinated between vendors and marketing team to ensure successful implementation of brand functions.
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  • Visual Communication
  • Information Design
  • Graphic Design
  • Print Design
  • Visual Merchandising
  • Adobe Illustrator
  • Adobe Indesign
  • Photoshop
  • Microsoft Word
  • Book Design
    MA Graphic DesignKingston University
    London, United Kingdom
    Master of Arts in Graphic Design
    Bachelor of Arts in Commercial DesignCHUNG YAN UNIVERSITY
     - Taiwan