Highly creative with the ability to drive brands forward through innovative visual schemes and concepts. Possessing a proven ability to make a strong impact with visual merchandising and have a flair for redesigning in-store layouts to drive sales forward. Have strong product knowledge and continuously implement visual guidelines to ensure visual standards are maintained. A quick learner with a detailed understanding of the interplay between design, business, and marketing. A competent team player with a determined approach to project completion. Technical expertise in Adobe Illustrator, Photoshop, and InDesign. Areas of Expertise include: • Visual Merchandising • Brand Management & Visibility • Revenue & Profit Growth • Graphic Design / Retail Design • Relationship Building • Project Management • Cosmetic Market Device • Budget Management • Problem ResolutionLocked Pro Plan feature
Defined, designed, and implemented a creative visual merchandising strategy. Created appealing and eye-catching visual displays that lead the customer through the entire store. Produced displays, signs, floor plans, and special promotions displays. Changed displays to promote new product launches and reflect themes. Implement and assess detailed expenses and annual budget. Key Accomplishments: • Identify key messages and set a clear image of the end result and present ideas to act in alignment to the organisation’s culture, products, image, and target market.
Contributed to ideas and executed plans to help support merchandising efforts. Positioned items, appearing noticeable and appealing, to increase their profits by enticing customers to buy products. Performed tasks to keep the merchandising department operating smoothly, including performing research on products and pricing from competitors. Key Accomplishments: • Executed strategic visual merchandising for Biotherm for monthly launch, working on designing new launch staging. • Coordinated between vendors and marketing team to ensure successful implementation of brand functions.
Developed and monitored the weekly events for accounts including J&J, Nestle, Philips, Benz, and Swire Group. Managed the events budget and executed all roadshow support, in addition to creating a final report for the events. Collaborated with the AE team and negotiated with multiple channels to achieve company goals. Key Accomplishments: • Provided excellent support for all professional events, resulting in successful and well received roadshows. • Maintained confidentiality regarding sensitive information specific to each company or account.