Willa Lei

Graphic designer/visual merchandising

London, United Kingdom
Locked Pro Plan feature


About me

Highly creative with the ability to drive brands forward through innovative visual schemes and concepts. Possessing a proven ability to make a strong impact with visual merchandising and have a flair for redesigning in-store layouts to drive sales forward. Have strong product knowledge and continuously implement visual guidelines to ensure visual standards are maintained. A quick learner with a detailed understanding of the interplay between design, business, and marketing. A competent team player with a determined approach to project completion. Technical expertise in Adobe Illustrator, Photoshop, and InDesign. Areas of Expertise include: • Visual Merchandising • Brand Management & Visibility • Revenue & Profit Growth • Graphic Design / Retail Design • Relationship Building • Project Management • Cosmetic Market Device • Budget Management • Problem Resolution

Locked Pro Plan feature


  • Visual Communication
  • Information Design
  • Graphic Design
  • Print Design
  • Visual Merchandising
  • Adobe Illustrator
  • Adobe Indesign
  • Photoshop
  • Microsoft Word
  • Book Design

People I’ve worked with

Companies I’ve worked with

  • L'Oréal


    • Hair, Beauty & Cosmetics
  • O

    Ogilvy Action/Geometry

    Work history


    Visual Merchandiser


    Dec 2014 - Jul 2017
    • Taiwan
    • Full Time
    • Defined, designed, and implemented a creative visual merchandising strategy. Created appealing and eye-catching visual displays that lead the customer through the entire store. Produced displays, signs, floor plans, and special promotions displays. Changed displays to promote new product launches and reflect themes. Implement and assess detailed expenses and annual budget. Key Accomplishments: • Identify key messages and set a clear image of the end result and present ideas to act in alignment to the organisation’s culture, products, image, and target market.


    Visual Merchandising Assistant


    Apr 2013 - Dec 2014
    • Taiwan
    • Full Time
    • Contributed to ideas and executed plans to help support merchandising efforts. Positioned items, appearing noticeable and appealing, to increase their profits by enticing customers to buy products. Performed tasks to keep the merchandising department operating smoothly, including performing research on products and pricing from competitors. Key Accomplishments: • Executed strategic visual merchandising for Biotherm for monthly launch, working on designing new launch staging. • Coordinated between vendors and marketing team to ensure successful implementation of brand functions.


    Trade Marketing Assistant

    Ogilvy Action/Geometry

    Jun 2012 - Apr 2013
    • Taiwan
    • Full Time
    • Developed and monitored the weekly events for accounts including J&J, Nestle, Philips, Benz, and Swire Group. Managed the events budget and executed all roadshow support, in addition to creating a final report for the events. Collaborated with the AE team and negotiated with multiple channels to achieve company goals. Key Accomplishments: • Provided excellent support for all professional events, resulting in successful and well received roadshows. • Maintained confidentiality regarding sensitive information specific to each company or account.



    MA Graphic Design

    Kingston University

    Sep 2017
    • London, United Kingdom
    • Master of Arts in Graphic Design


    Bachelor of Arts in Commercial Design


    Sep 2008 - Sep 2011
    • Taiwan